Channeling the elements that cover the entire customer journey.
Marketers today have more ways than ever to engage with and influence customers. To be most effective you need to use as many touchpoints as possible to accompany the customer throughout their path to purchase. However, adding more touchpoints to the mix increases complexity and can fragment the customer experience leading to inconsistency, misaligned messaging, and lost sales. Imaginuity® solves this problem by providing integrated marketing services that cover the entire customer journey from awareness to consideration to conversion.
Reduce friction for greater impact.
Through our Brand Experience, Media, Technology and SEO services, Imaginuity helps you provide a consistent brand narrative and experience across all customer touchpoints. When one message builds on and reinforces another across all media types and devices, customers have better understanding and better experiences leading to better outcomes for your business.
- Brand Strategy What you want to accomplish and how.
- Brand Positioning Your story, relevant differentiators, and voice.
- Demand Generation Generate awareness to fill your sales funnel.
- Creative Bring your brand to life to create meaningful connections.
- Video Short attention spans make video more important than ever.
- User Experience Help your customers accomplish their goals easily.
- Social Media Listen, understand, and smartly engage to build community.
- Environmental Experience Drive brand affinity through emotional experiences.
Working with multiple agencies or vendors to handle separate channels and tactics increases this complexity, drives up cost and disperses data which makes getting a clear read on performance and attribution more difficult.
By providing integrated awareness and performance media services in-house, powered by our proprietary customer data platform AdScience®, Imaginuity helps you improve transparency, identify the most meaningful touchpoints throughout the customer journey, and get the most out of every media dollar spent.
- Web Development / CMS Fully custom or modular development depending on your needs.
- CRM / Marketing Automation Smart marketing platform integration drives powerful results.
- App Development Meet customer needs with high-quality mobile and web apps.
- Analytics Identify and focus on the data and metrics that matter most.
- Data Visualization Bring data and insights to life visually for greater impact.
- MarTech Consulting Align tools and technologies to support company goals and growth.
Today, Google processes over 40,000 search queries per second. That’s a lot of people searching. To make sure your business gets its fair share of searchers looking for what you sell, or things related to what you sell, you need an ongoing search engine optimization strategy.
With algorithms changing regularly, SEO can get complex quickly and it can take months for results to fully materialize. However, your business will be rewarded if you stay the course. Our SEO experts are dedicated keeping you on top of search results and work seamlessly with other agency teams to make sure your business shows up in search throughout the entire buying journey.
We can help transform your business.
Contact us today to learn more about how Imaginuity can help you manage marketing complexity, produce better outcomes, and accelerate your adoption of digital transformation.