Marketing analytics with meaning.
We can't talk about digital transformation without data analytics. The good news? There is plenty of data to gather. The bad news? Most organizations are data-rich and insight-poor. With data residing on different, scattered platforms and each department or vendor using its own siloed systems, how can you generate relevant insights to inform timely actions across the organization and improve outcomes?
Every click, view, upload, download, and sign-up yields rich customer insights if you can cut through the clutter and drill down to what matters. Thankfully, you don't need a big consulting firm budget to take advantage of data-driven marketing.
Collect, analyze, activate, win.
AdScience®, our proprietary customer data platform, analyzes two billion active rows of data every day to help our media teams develop highly efficient and effective marketing campaigns. By collecting, analyzing, and activating the right kind of customer data, we maximize our client’s media budgets by focusing on the most meaningful media impressions to drive efficient conversions.
In addition to AdScience, we work with other analytics platforms, such as Google Analytics, SEM Rush, and Optimizely, and can provide set up, integration, and implementation to ensure that your company receives complete, timely and accurate information.
With more than 20 years of experience working with businesses of all sizes to help them identify the information that matters, we can help you demystify data complexity and generate immediate insights that will guide your digital transformation journey.