Insights on Marketing, Search, Data & Innovation | Marketing Blog

AdScience®

Why Closed-Loop Marketing Is the Missing Link Between Leads and Revenue

Many franchise brands generate strong lead volume but struggle to connect marketing activity to actual revenue. Closed-loop marketing bridges that gap by integrating CRM data,...

SEO

The Rise of Zero-Click Search: What It Means for Home Services Brands in 2026

Zero-click search is now the majority behavior in Google, meaning homeowners often make decisions before ever visiting your website. AI Overviews, maps, reviews, and social...

AdScience®

How Multi-Location Brands Can Connect Marketing Spend to Revenue

When performance reporting is blended across dozens or hundreds of locations, marketing activity can appear productive while real outcomes vary significantly by market. Traffic increases,...

Imaginuity®

Imaginuity Secures SOC 2 Type II Independent Attestation

Imaginuity has completed a SOC 2® Type II examination and received an independent attestation confirming that our internal controls operated effectively over a defined audit...

AdScience®

Clean CRM Data Powers Probability-Based Flipping

The Fix-and-Flip industry is moving from volume to yield. Probability-based targeting will separate winners from everyone else, but it won’t be because someone bought a new...

Imaginuity Launches AI Mail: Performance Direct Mail Built for Home Services Growth

Imaginuity has launched AI Mail, a managed performance direct mail system powered by AdScience® that uses 350+ property- and household-level signals to identify high-probability...

AdScience®

Direct mail is not dead. Meet AI Mail Powered by AdScience.

When tied to omnichannel attribution (hello, AdScience®), print pieces ignite online conversions and future-proof campaigns against a cookie-less web.

Case Study

Winning in the Toughest Markets with Performance Marketing

When a multi-location brand put performance marketing to the test, the results spoke for themselves. In a head-to-head benchmark across Texas DMAs, Imaginuity’s data-driven strategy...

Imaginuity®

Imaginuity Acquires Assets of Adwerx

Imaginuity has acquired the assets of Adwerx, strengthening our ability to deliver automated, brand-compliant local advertising for multi-location and franchise brands.

SEO

How to Win Visibility When Google Keeps the Click

Google answers in-SERP, stealing traffic; win by securing snippets, panels, and GMB wins, then judge success by impressions and assisted conversions.

SEO

Core Web Vitals in 2026 (and How to Fix Them)

Core Web Vitals—LCP, FID, CLS—now influence rankings; speed servers, slim code, compress media, and fix layout shifts to outrun leaner rivals.

SEO

How to Earn SERP Visibility When Clicks Are Optional

Win position-zero by enriching GMB, adding schema and formatting bite-size answers—because branding, not clicks, is the new SEO currency.

Technology

Why a Portfolio-First Strategy Wins in the Age of AI Search

Shoppers don’t just search—they ask AI assistants and maps for answers. Pylot® helps multi-location and franchise portfolios stay visible by standardizing content, syncing listings, and...

SEO

How AI is Impacting Home Services Marketing

AI marketing for home services uses predictive modeling, property and behavioral signals, and real-time optimization to find higher-propensity households, personalize outreach, and lower cost per...

SEO

Surviving and Thriving in a Zero-Click World

Win visibility without clicks by adding schema, capturing featured snippets, and tracking impressions and rankings over traffic metrics.

Featured

Why Restaurant Marketers Still Struggle with Data—and What to Do About It

Most restaurant marketers are stuck using manual, time-consuming processes to manage fragmented data across POS, loyalty, and paid media systems. A new survey of 200+...

SEO

Navigating the AI-First Era of Search: How Imaginuity Is Evolving SEO for the Future

Google’s new “AI Mode” will surface synthesized answers above links, so SEO must pivot to entity-rich, authoritative content and conversational optimization to stay visible.

Technology

Revolutionizing Website Infrastructure for Multi-Location Businesses with Pylot®

Imaginuity’s modular Pylot® platform lets enterprises spin up location sites fast, maintain brand consistency, and customize blocks without expensive rebuilds.

SEO

Beyond the Quick Fix: Why Real SEO Results Take Time

Crawling, indexing and fierce keyword competition mean sustainable SEO wins can take months; patience and ongoing optimization pay off.

SEO

The Importance of Mobile-First Web Design

With mobile driving 60 % of traffic and Google’s mobile-first indexing, designing for phones first boosts UX, search visibility and conversions.

SEO

Why Organic Rankings Are No Longer Static and How This Complicates SEO ROI

Algorithm shifts, AI and competitor moves mean rankings fluctuate daily, making long-term, flexible SEO strategies and ROI expectations essential.

Technology

Navigating the New Era of Consumer Privacy: What You Need to Know for 2025

Incoming state laws like CPRA give users more control over data, requiring brands to tighten consent, deletion workflows and first-party data strategies now.

Brand Experience

Balancing Brand and Performance Marketing: A Modern Marketing Dilemma

Chasing short-term ROAS alone erodes equity; plan media ratios that nurture memory while funding measurable conversions for compounding, sustainable growth.

Brand Experience

Stay True: The Importance of a Consistent Brand Voice in a Multi-Channel Digital World

In a world of influencers and AI-generated content, strict voice guidelines and governance keep brand messaging coherent across every channel.

Imaginuity®

Google’s Announcement on Third Party Cookie Deprecation

Chrome will keep third-party cookies (for now), shifting privacy compliance burdens to individual sites while hinting at future opt-in controls.

Brand Experience

The Evolution of Websites in the Age of AI: A New Era of Personalization

AI-driven personalization will turn static sites into adaptive experiences that remember users, recommend content and act like digital concierges.

Imaginuity®

Imaginuity® Introduces Cindy, a Virtual Shopping Bestie Driving Online and Foot Traffic for JLL Retail Shopping Centers

A multi-ethnic AI avatar deployed across 13 JLL malls lifted sessions 500 % and new users 1,000 %, proving virtual spokespeople can drive real...

Imaginuity®

Imaginuity® Names Chief Technology Officer

Imaginuity tapped AI veteran Matt Sommer as CTO to accelerate martech innovation, uniting data, product vision and 25 years of tech leadership.

SEO

Constant Search Algorithm Changes Make Local Listings Management More Important Now Than Ever

Algorithm shifts push map packs above ads; accurate, optimized Business Profiles and feed-linked local listings now decide visibility for “near me” intent.

Brand Experience

Leveling Up Brand Promise to Brand Experience

Shifting from slogan to reality means auditing touchpoints, empowering teams, and tracking CX so the promise is consistently felt, not just said.

Imaginuity®

Do More with Less to Drive Marketing Success for Multi-Location Businesses

With budgets squeezed, prioritize integrated channels, reuse content, automate reporting, and focus on revenue metrics to scale impact.

SEO

What Brands Need To Know About the Future of Search and AI

Generative-AI “answer snapshots” will shrink organic real estate—so authority building, paid-search agility and soon-to-emerge “AI-optimization” are critical.

Imaginuity®

Simplify Marketing Complexity to Drive Franchise System Growth

Franchise marketers need one source of truth—unified data, scalable websites and integrated media—to tame decentralized chaos and accelerate sales.

Imaginuity®

From Disruption to Innovation: A Summary of Our Digital Transformation Panel Event

Panelists agreed: clear ROI metrics, quick-win pilots and the right partners turn big “DX” buzzwords into customer-centric, revenue-driving reality.

SEO

Everything You Need to Know About Google Analytics 4

GA4’s event-based model, cross-platform tracking and ML-powered insights make the July 2023 switch-over non-negotiable for actionable data.

SEO

5 Reasons Why You Should Invest in SEO in a Recession

Organic search is cheap, durable and data-rich; doubling down while competitors cut spend lets you win clicks—and trust—now and later.

Brand Experience

UX Trends for 2023

2023 UX shifts to digital wellness, frictionless onboarding, hyper-personal content, playful micro-interactions and voice-first flows for screen-tired users.

SEO

How To Use Google Tools to Analyze Competition in Paid Search

Leverage Auction Insights, Keyword Planner, Trends, and Ads Transparency to uncover rival bids, budget shifts, and missed terms before optimizing.

SEO

Top Digital Channels & Integration Approach for Lead Generation

Blend PPC, SEO, social, SMS, programmatic and affiliates into a data-linked journey so prospects meet the right message and glide toward conversion.

SEO

What Search Engine Optimization Is NOT!

SEO isn’t a magic switch, a one-time project, or just keyword stuffing; it’s an ongoing, multi-factor process that demands content, tech and patience.

AdScience®

Improve Customer Experiences and Marketing Performance with a Single Source of Customer Truth

Unify siloed data into one cleaned repository to gain 360° insight, power consistent experiences, and make sharper, data-driven decisions.

Brand Experience

How to Use Demand Generation to Fill the Top of Your Sales Funnel

Pair thought leadership, display, social, and SEO to spark awareness and trust, then pass warm audiences to lead-gen tactics for conversion.

Imaginuity®

Walled Gardens vs. Open Internet: How Best to Reach Omnichannel Consumers

Marketers must balance walled gardens’ rich targeting with open-internet reach, using first-party data to future-proof campaigns in a cookie-less world.

Media

Why is it important to perform an SEO audit?

Regular audits surface technical errors, outdated content and algorithm misalignments, safeguarding rankings and conversions long-term.

SEO

Rethinking Google’s Performance Max & Smart Bidding: A Marketer’s Guide to Going Beyond “Best Practices”

Automated bidding is convenient but generic; layering custom audiences, creative tests and offline data can outperform Google’s one-size-fits-all “best practices.”

Technology

Is technology making life better . . . or worse?

Always-on gadgets can paralyze users with complexity; brands need to audit every touchpoint so “helpful tech” doesn’t become a customer-confusing burden.

Technology

Need a new website? 5 tips to consider before you start

Nail the strategy, budget for post-launch support, prioritize essential content, separate wants from needs, and accept that a site is never “final.”

Brand Experience

Clear thinking for great copy, part 1: Choosing the Right Word

Precise word choice tames scattered ideas; pick terms that resonate with readers and clarity will cascade through sentences, paragraphs, and edits.

Brand Experience

Clear thinking for great copy, part 2: Crafting the Right Sentence

Great copy lives or dies at sentence level: lead with subject-verb-object, organize thoughts, and ask “what am I trying to do?” before you publish.

Brand Experience

Clear thinking for great copy, part 3: Building the Right Paragraph

Think in paragraphs, not words; coherent blocks of thought are the true building materials of effective writing.

Brand Experience

Dynamic content: Three strategic steps that get it right

Know your audience, tailor relevant multi-format content and keep testing to serve each visitor the most meaningful experience.

Brand Experience

The science behind creative advertising

Great ideas follow the scientific method: gather insights, form a hypothesis (creative brief), test, refine and measure.

Brand Experience

Your brand needs social media to survive

Social is no longer optional—continuous, authentic conversation and data-driven engagement are now table stakes for growth.

Imaginuity®

Being a customer advocate

Expertise is table stakes; real service comes from passionately championing the user’s best interest—even in tiny UX tweaks—to build unseen but lasting loyalty.

Imaginuity®

Calise Partners launches AdVestors®

New venture with HomeVestors will manage $4 M in media, giving 170 + “We Buy Ugly Houses®” franchisees centralized, full-service marketing muscle.

Imaginuity®

Key ingredients to a successful partnership

Strong agency-client bonds need strategic thinking, transparency, tight collaboration, proactive innovation, and relentless results tracking.

Imaginuity®

Mastering Complexity: Why the Agile Scrum Methodology is a Game Changer for Agency Project Management

Breaking web projects into ten-day sprints, led by servant-leader Scrum Masters, boosts transparency, adaptability and client satisfaction.

Imaginuity®

The art of interviewing

Turn interrogation into opportunity: prep deeply, tailor your story, ask smart questions, showcase a tight portfolio, and master timely, gracious follow-ups.

Imaginuity®

Tips for keeping your clients happy

Center every task on client goals, communicate often, exceed expectations, own mistakes swiftly, and celebrate shared wins to lock in loyalty.

Imaginuity®

Top five most challenging things about managing projects

Scope-creep, calendar chaos, zero authority over resources, late-night sprints and delivering bad news are the PM pain points you must plan for up front.

Imaginuity®

Who says account managers aren’t creative?

Everyone in an agency should ideate, and great account pros prove it daily by bringing fresh, Lego-style solutions—not just schedules—to the table.

Media

3 tips for omni-channel marketing success

Maintain a single customer view, keep creative consistent, and let budgets flow to the highest-performing paths in real time.

Media

AdScience® provides the framework for results

Imaginuity’s AdScience marries the scientific method to advertising, turning campaigns into repeatable experiments that prove ROI.

Media

Data may be giving marketers more problems than solutions

Dispersed data overwhelms teams; insight extraction is hardest. A platform like AdScience® unifies sources to surface and scale the most profitable prospects.

Media

Direct response is dead

Linear funnels are gone; multitouch attribution across mail, PPC, and SEO is vital. AdScience® links channels to ROI, reviving results beyond old DR tricks.

Media

How your business can thrive in uncertain times

Don’t go dark; maintain brand presence through high-reach media so you emerge from crises with market share and momentum intact.

Media

Influencer marketing, an important contributor to brands’ content marketing strategy

Trusted influencers add authentic stories, SEO-rich backlinks, and huge reach, amplifying impressions and credibility beyond owned media.

Media

Scientific certainty leaves no room for “we think” marketing

Gut feelings are out; applying measurement, testing and data-led insights is the only reliable path to campaign success.

Media

Seven content marketing best practices

Follow seven basics—align with brand, educate/inspire, forge original POV, cite sources, earn organic shares, make content portable, skip the sales pitch.

Media

SXSW and the science of emotionally charged advertising

Neuromarketing findings show ads that blend tension, surprise, and payoff trigger dopamine, locking brands into long-term memory.

Media

Taking PPC ad performance from good to stellar

Elevate ROAS with tight audiences, responsive creatives, offline-conversion imports, and constant bid tests powered by smart automation.

Technology

5 ways to protect your data from the big data grab

Curb collection bloat, encrypt PII, restrict roles, rotate keys, and adopt privacy-first martech to stay compliant and trusted.

Technology

Five keys to selecting the right digital agency, key #3: Technology Resources

Seek shops with CDPs, headless CMS, analytics pipelines, and AI tools; their stack determines scale and future-proofing.

Technology

Follow us to MVC with Kentico

Switching from Kentico Web Forms to the MVC framework delivers faster performance, cleaner code and future-proof support beyond 2022.

AdScience®

6 leaps in innovation that led to the era of Advertising Science®

From database marketing to AI decisioning, six breakthroughs paved the way for experiment-driven campaigns that prove ROI.

AdScience®

A quantum leap forward in integrated marketing

True integration unifies data, creative, and media against shared KPIs, creating exponential channel lift rather than siloed gains.

AdScience®

What is integrated marketing?

Consistent messaging across coordinated channels plus centralized analytics reduces waste and compounds both brand equity and performance results.

Brand Experience

A different way of thinking

Design Thinking’s empathize-ideate-prototype loops spark innovation. Imaginuity’s Toyota & Southwest workshop proves the method can cut months into hours.

Brand Experience

A strategic content development framework

Imaginuity’s four-step loop—Plan, Source, Create, Manage—links goals, audits assets, builds calendars, and tracks KPIs so every piece serves a measurable purpose.

Brand Experience

Five ways to respond to negative social media

Listen, apologize, solve publicly, move sensitive issues offline, log insights, and never feed trolls to preserve brand trust.

Brand Experience

Is Design Thinking right for your company?

A human-centered, workshop-driven process that scales to any team size helps uncover real customer needs and sparks game-changing innovation.

Brand Experience

Loyalty marketing in the digital age

Loyalty is shifting from discounts to immersive, data-powered experiences; emotional engagement, not points, drives repeat choice.

Brand Experience

Optimizing the customer journey

Map friction points, unite data silos, and personalize content to guide users smoothly from discovery and evaluation all the way to loyalty.

Brand Experience

The most important part about user testing

Tests without clear purpose collect noise. Define precise goals first, then observe and iterate to transform reactions into actionable UX insight.

Brand Experience

The role of mobile in loyalty marketing

A well-built app extends loyalty past points, delivering personalized offers, easy reorders, and in-store-level emotion via digital convenience.

Brand Experience

Calise Partners acquires PrintAbilities

The buy adds web-to-print portals, promo fulfillment, and nationwide distribution, pairing strategy with in-house production speed.

Imaginuity®

Charlie Calise of Calise Partners receives Humanitarian Award

Agency chair Charlie Calise earned the Sheila Dolezal Award for decade-long pro-bono AIDS Services of Dallas work, underscoring a culture of giveback.

Imaginuity®

Clear thinking for great copy, part 4: Editing to Perfection

Relentless self-editing is how good drafts become publish-worthy and spare you years of writer’s remorse.

Imaginuity®

Five keys to selecting the right agency: conclusion

Check culture fit, service depth, tech strength, ROI proof, and stability to secure a partner that scales with your growth goals.

Imaginuity®

Five keys to selecting the right digital agency, key #1: Agency Longevity

Tenure, client retention, and recession performance reveal whether a partner has processes and grit to weather future storms.

Imaginuity®

Five keys to selecting the right digital agency, key #2: Agency Size

Right-sized agencies balance bandwidth and focus; mid-tier teams often match complex needs without burying you in bureaucracy.

Imaginuity®

Five keys to selecting the right digital agency, key #4: Walking the Walk

Choose partners who prove ROI with transparent reporting, case studies, and shared-risk models, not just polished decks.

Imaginuity®

Five keys to selecting the right digital agency, key #5: Price

Bargain bids often explode via change orders; transparent, value-driven agencies that forecast total cost usually save money in the long run.

Imaginuity®

Five keys to selecting the right digital agency: Introduction

Start by defining goals, budget, and culture fit, then score contenders on expertise, rigor, transparency, and strategic vision.

Imaginuity®

Imaginuity hosts successful Design Thinking event

A packed session with Toyota, Southwest, AT&T and others showed how design thinking speeds problem-solving—from 30 weeks to 30 minutes.

Imaginuity®

Resources for editing to perfection

From AP Stylebook to Ginger software and writer workshops, five handy tools keep your copy clean and professional.

Imaginuity®

The power of pink

Imaginuity backs ACS’s Real Men Wear Pink, showing cause marketing that funds research and rallies communities also amplifies purposeful brand visibility.

Imaginuity®

The robot uprising will be awesome—or, how to write a TED Talk from someone who hasn’t done it yet

A tongue-in-cheek TEDx blueprint shows how blending dystopia, utopia, data, and humor turns AI fears into bold-future inspiration.

Brand Experience

It’s time to raise your voice

Re-evaluate your messaging hierarchy and brand archetype so the tone shifts from lofty aspirations to empathetic reassurance that fits post-COVID customer needs.

Brand Experience

Reimagining marketing begins internally

Imaginuity keeps its promise to “reimagine marketing” by living five core values—Trust, Craftsmanship, Productivity, Innovation and Fulfillment—even while working virtually.

SEO

What to know about Google’s search title changes

Google now lifts on-page headings over your crafted tags. Audit live SERPs, tune H1s, and track CTR swings to keep clicks flowing.

Brand Experience

Shared ownership: the brand/agency model for tough times

Moving from vendor to co-owner of outcomes fosters radical transparency, deeper strategy and resilience—crucial in pandemic-driven headwinds.

Brand Experience

Thriving through a double seismic shift

COVID-19 accelerated digital transformation, and martech complexity soared. Streamline data, optimize spend, and leverage AdScience® now to stay ahead.

Brand Experience

Your customers have changed. How well do you still know them?

Post-COVID habits demand fresh UX audits and data-led empathy—staying close to evolving needs is how brands roar out of downturns.

Technology

Updated Blog: Apple’s Opt-In Tracking, Meta Ads, and What Actually Matters Now

Apple’s opt-in tracking slashes IDFA data; expect smaller audiences, a return to contextual targeting and more compliance headaches—but cleaner consent.

AI MAIL

BLOG

Why Closed-Loop Marketing Is the Missing Link Between Leads and Revenue

The Rise of Zero-Click Search: What It Means for Home Services Brands in 2026

How Multi-Location Brands Can Connect Marketing Spend to Revenue

Imaginuity Secures SOC 2 Type II Independent Attestation

Clean CRM Data Powers Probability-Based Flipping

Imaginuity Launches AI Mail: Performance Direct Mail Built for Home Services Growth

Direct mail is not dead. Meet AI Mail Powered by AdScience.

Winning in the Toughest Markets with Performance Marketing

Imaginuity Acquires Assets of Adwerx

How to Win Visibility When Google Keeps the Click

Core Web Vitals in 2026 (and How to Fix Them)

How to Earn SERP Visibility When Clicks Are Optional

Why a Portfolio-First Strategy Wins in the Age of AI Search

How AI is Impacting Home Services Marketing

Surviving and Thriving in a Zero-Click World

Why Restaurant Marketers Still Struggle with Data—and What to Do About It

Navigating the AI-First Era of Search: How Imaginuity Is Evolving SEO for the Future

Revolutionizing Website Infrastructure for Multi-Location Businesses with Pylot®

Beyond the Quick Fix: Why Real SEO Results Take Time

The Importance of Mobile-First Web Design

Why Organic Rankings Are No Longer Static and How This Complicates SEO ROI

Navigating the New Era of Consumer Privacy: What You Need to Know for 2025

Balancing Brand and Performance Marketing: A Modern Marketing Dilemma

Stay True: The Importance of a Consistent Brand Voice in a Multi-Channel Digital World

Google’s Announcement on Third Party Cookie Deprecation

The Evolution of Websites in the Age of AI: A New Era of Personalization

Imaginuity® Introduces Cindy, a Virtual Shopping Bestie Driving Online and Foot Traffic for JLL Retail Shopping Centers

Imaginuity® Names Chief Technology Officer

Constant Search Algorithm Changes Make Local Listings Management More Important Now Than Ever

Leveling Up Brand Promise to Brand Experience

Do More with Less to Drive Marketing Success for Multi-Location Businesses

What Brands Need To Know About the Future of Search and AI

Simplify Marketing Complexity to Drive Franchise System Growth

From Disruption to Innovation: A Summary of Our Digital Transformation Panel Event

Everything You Need to Know About Google Analytics 4

5 Reasons Why You Should Invest in SEO in a Recession

UX Trends for 2023

How To Use Google Tools to Analyze Competition in Paid Search

Top Digital Channels & Integration Approach for Lead Generation

What Search Engine Optimization Is NOT!

Improve Customer Experiences and Marketing Performance with a Single Source of Customer Truth

How to Use Demand Generation to Fill the Top of Your Sales Funnel

Walled Gardens vs. Open Internet: How Best to Reach Omnichannel Consumers

Why is it important to perform an SEO audit?

Rethinking Google’s Performance Max & Smart Bidding: A Marketer’s Guide to Going Beyond “Best Practices”

Is technology making life better . . . or worse?

Need a new website? 5 tips to consider before you start

Clear thinking for great copy, part 1: Choosing the Right Word

Clear thinking for great copy, part 2: Crafting the Right Sentence

Clear thinking for great copy, part 3: Building the Right Paragraph

Dynamic content: Three strategic steps that get it right

The science behind creative advertising

Your brand needs social media to survive

Being a customer advocate

Calise Partners launches AdVestors®

Key ingredients to a successful partnership

Mastering Complexity: Why the Agile Scrum Methodology is a Game Changer for Agency Project Management

The art of interviewing

Tips for keeping your clients happy

Top five most challenging things about managing projects

Who says account managers aren’t creative?

3 tips for omni-channel marketing success

AdScience® provides the framework for results

Data may be giving marketers more problems than solutions

Direct response is dead

How your business can thrive in uncertain times

Influencer marketing, an important contributor to brands’ content marketing strategy

Scientific certainty leaves no room for “we think” marketing

Seven content marketing best practices

SXSW and the science of emotionally charged advertising

Taking PPC ad performance from good to stellar

5 ways to protect your data from the big data grab

Five keys to selecting the right digital agency, key #3: Technology Resources

Follow us to MVC with Kentico

6 leaps in innovation that led to the era of Advertising Science®

A quantum leap forward in integrated marketing

What is integrated marketing?

A different way of thinking