Separating the Signal from the Noise.
Today’s rapidly changing media landscape is complex. You not only need to skillfully connect the dots among different channels and tactics, but you have to also identify the most important ones and bring them together in the right ways to deliver the right message to the right people at the right time.
Most digital media agencies or departments can't pull this off because they outsource various pieces of the process to outside vendors and middlemen—adding even more complexity and driving up cost. With this approach, you now have important data residing with different owners and in disconnected systems preventing you from getting a complete view of campaign performance. As a result, many brands make digital marketing decisions in the dark.
As an innovative Dallas media services agency, we pull back the curtain to reveal a better way to approach media planning and buying to reach today’s highly connected customers. We realize there's no one-size-fits-all media solution, so each engagement begins with a clear understanding of your unique business needs followed by the crafting of a data-driven media strategy designed to turn your objectives into action.
We plan, buy, and execute all media campaigns in house resulting in improved efficiencies and better performance without the friction of working with multiple vendors.
We also leverage AdScience®, our proprietary customer data platform that combines first-, second-, and third-party customer data to inform our decisions. Driven by AI-powered technology, AdScience gets smarter from every action. We know exactly how best to connect the dots across awareness and performance media to focus your ad spend on meaningful impressions and the optimal media mixes that drive the most efficient conversions:
Awareness Media: Demand Generation
The whole is greater than the sum of its parts.
With Imaginuity® as your media services agency in Dallas, you get complete control over the end-to-end process of planning and buying media. Imaginuity has the innovative thinking and expertise you need to make sense of today's increasingly complex media environment:
Cost-Efficiency and Transparency
You don't have to pay commissions or vendor fees for processing media buys through multiple parties. Instead of orchestrating multiple vendors and agencies, you only need to contact one person on our team to get big thinking from our in-house subject matter experts.
Instead of orchestrating multiple vendors and agencies, you only need to contact one person on our team to get big thinking from our in-house subject matter experts.
Our channel-agnostic approach means we make decisions based on your best interest without the influence of outside vendors.
From breaking down data silos to sharing information, our in-house team eliminates inefficiencies in communications and coordination.
We develop unique relationships with partners such as The Trade Desk and Comscore to obtain data and insights that help get the highest return from your campaigns.
We make our decisions based on data, aligning creative executions and messaging with the most effective channels to connect the dots and optimize results.