Search engine optimization, optimized.
Search engine optimization (SEO) is one of the most effective ways to attract visitors to your website and to improve your site’s visibility on the search engine results pages (SERPs). With more search results being resolved directly on a SERP today, the pressure is on to make sure both your site and your presence on the SERPs stand out.
Curated to your needs.
Depending on the needs of your business, your goal could be to either drive neighborhood “near me” traffic for multi-location or local businesses, or to generate awareness around broad keyword terms at the national level. As an expert SEO agency, our team is a master of both approaches.
Without a doubt, SEO is a complex affair, and a “set it and forget it” approach simply won’t cut it. As Google changes its algorithms almost daily and with countless ranking and performance factors to consider, it is essential to work with the right partner who proactively stays on top of updates to make sure your business stays on top of the SERPs.
With every client engagement, we place the customer at the center of our thinking. The way we approach SEO is no different. Enlightened with an understanding of their wants, needs and motivations and how those align with your business goals, we develop an ongoing SEO strategy designed to continuously provide the information they are looking for and to drive efficient conversions.
Focused on performance.
To analyze performance, you can look at data any number of ways, and it’s not too hard to manipulate what you see to justify your approach. This is not the Imaginuity way. We follow industry best practices to evaluate the effectiveness of our strategies and are one of the few local SEO companies currently beta testing Google Analytics 4.
GA4 is an advanced, intelligent analytics platform that uses machine learning to unearth insights about the customer journey across websites, apps, and devices. It also provides enhanced, seamless integrations with Google's advertising platforms to optimize campaign performance and drive greater marketing ROI.
Managing the complexity of search engine marketing is a challenge for every company today, especially those with geographically dispersed locations. You need to develop an integrated approach for both organic and paid search to set your business up for success. And you need to collect the right data and evaluate it the right way to unlock the secrets of optimized performance.