Putting user experience in context.
User experience (UX) is how a user interacts with and experiences a web application. It focuses on perceptions of utility, ease of use, and efficiency; it’s more about function than aesthetics. How customers interact with your site or app is as important, or even more important, than how it looks.
Your website visitors or app users have limited attention spans. Is your website or app easy to navigate? Can people quickly find what they are looking for? Are all the links working? Can they easily finish a task? Is everything functioning as it should? Does it provide a pleasant overall experience? The answer to all of these questions quite simply has to be yes.
A great user experience counts. It needs to be completely intuitive and make sense to ensure that people can get what they need efficiently. Your website or app must be user-friendly and intuitive from the get-go. Otherwise, people will move on.
With over twenty years of award-winning UX design, Imaginuity is the user experience agency you need to develop the best strategy and design for your web or app project.
Ensuring every experience is meaningful.
Equally important is usability testing, where we test our design with users to make sure it does what it was intended to do. UX testing involves getting real people to interact with your website or app and observing their behavior and reactions to it. We then roll out the changes needed to improve the user experience.
It’s a constant process. The UX design of a site or app will evolve as you receive new feedback from users. And as product and industry requirements change, you may need to refresh your design to satisfy new needs.
UX, while associated with online and digital experiences, can also be applied to physical experiences. Our innovative designers can also help you design the in-person user experience for your office, store, branch, or physical event.
Online or offline, we design best-in-class experiences that will delight users and convert them into customers and eventually life-long fans.