(noun) An approach that combines the efficiency of mass production with personalized marketing techniques.
“On the surface, mass customization caters to big corporations and brands, but entrepreneurs can take advantage of the concept as well.”
Alternate definition: Adapting a product or service to satisfy “the consumer is always right” methodology.
On a Related Note
We’re experts in creating seamless user experiences across every communication platform, including mobile, online, apps, gaming, and backend systems. After all, a brand should feel the same no matter the touch point, so a consistent experience is vital. Easy-to-use menus, search bars, efficient load times, a logical information hierarchy and a creatively designed website lead to a great user experience. Discover how to create a better User Experience.