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Strategy

Marketing without strategy is just white noise. That’s why our strategy consultancies begin with an immersion into YOUR business.

In this era of information overload, marketing without a clear strategy is just white noise. Instead of wasting your time – and your budget – with the digital must-have of the moment, bring collaborative strategic thinking.

WE START WITH BUSINESS

Our strategy consultancies begin with an immersion into YOUR business; talking with your stakeholders about short- and long-term objectives, your brand vision, trends in your industry, how digital marketing can affect your revenue and bottom line. Analyzing your competition and interviewing your customers help our strategists get to the deeper insights: what really matters to your audiences, and what obstacles to overcome.

We first map then optimize your customers’ journey, empowering you to deliver the right messages to the right audiences, at the right places and times for maximum impact. That’s what we mean by creating Meaningful Connections for the Digital Age.

BUSINESS ANALYSIS

  • Goal/KPI definitions and success measures
  • Big ideas
  • Content subject matter objectives
  • Data + analytics
  • SEO + SEM recommendations
  • Email and CRM recommendations
  • Mobile recommendations

CONSUMER RESEARCH AND ANALYSIS

  • Audience interaction
  • Customer journeys and path to purchase
  • Audience surveys
  • Focus groups
  • User engagement
  • Digital channel/competitive analysis
  • Online to offline measuring and interactions
  • Ad hoc analysis and research

DIGITAL STRATEGIES

  • Digital brand and messaging strategy
  • User experience and design strategy
  • Social media strategy
  • Digital media strategy and planning
  • Content marketing strategy