Kicking off the revitalization of the ANBTX website, Imaginuity embarked on a journey to craft a more streamlined, user-centric design. This strategic endeavor brought forth an array of enhancements aimed at elevating the online experiences of users. Key measures included the seamless integration of a new CMS—that being the newly launched Kentico 13, the creation of dedicated location pages for each ANBTX banking center, the refinement of the mobile platform for enhanced accessibility, and the thorough enhancement of tools and features throughout the site.
Following the establishment of a new contemporary design, Imaginuity's adept SEO team undertook further optimization efforts. This involved conducting comprehensive keyword research, composing fresh meta titles and descriptions spanning the entire site, and conducting an in-depth audit to address issues such as redirects and broken backlinks. These meticulous actions collectively solidified the digital infrastructure, reinforcing ANBTX's online standing.
With the successful implementation of the revamped design and the incorporation of Kentico 13, ANBTX witnessed a remarkable transformation. Bolstered by Kentico's MVC model, the website's security was enhanced as it divided the application into three key components: Model, View, and Controller. This division optimized development for each component, leading to improved user experience, heightened search engine rankings, and increased conversions for key services and products. The site saw a 245.5% total goal conversion rate increase year-over-year and a -22.9% reduction in bounce rate. This holistic approach not only aligned the digital platform with modern expectations but also reaffirmed ANBTX's commitment to delivering excellence across their online presence.