The American Bank of Commerce Launches New Website

DALLAS – PRLog — The engagement began with a detailed interactive strategy to translate their vision, values and West Texas history into a digital roadmap. “We’re pleased with the outcome for ABC Bank,” explained Corbett Guest, CEO at Imaginuity. “The opportunity to collaborate with the client, develop a strategic vision and execute to beat expectations is highly rewarding for our team.” The end result was successful launch of the new ABC Bank digital presence in late April of 2015.

The comprehensive strategy for ABC Bank was focused on representing the bank to a wide audience. Critical to the plan was in depth competitive research, channel recommendations, deployment of cutting-edge technology and carefully honed content. At the forefront was the keen awareness that the growth of the ABC Bank online presence hinged on delivering the right message, at the right time, to the right audience. The end result was an optimized, responsive and custom designed web presence combined with a powerful social media component. Each element was designed for ease of use and relevance for the ABC Bank customers. Ongoing, Imaginuity will continue its relationship with ABC Bank through social media and website content coupled with technical support.

Diana Melcher, Vice-President of Marketing and Public Relations for ABC Bank offered, “We are pleased with and proud of the new website as well as our social media presence. Our new website is an authentic representation of our bank and brand to the world. It’s been a pleasure working with the Imaginuity team. We look forward their help and expertise in keeping our presence fresh and relevant in the future.”


The American Bank of Commerce is thriving in its 52nd year of service to the people of West and Central Texas and along Colorado’s Front Range into Colorado Springs and Pueblo. With over $726 million in assets, ABC Bank continues to grow and offer a full range of innovative products and services with the same friendly atmosphere and personal banking service that one would expect from an independent community bank.

Visit ABC Bank online:


Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting.

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