Imaginuity Helps Business Council for the Arts Launch New Website

PRLog — To provide clearer, more cohesive information for members as well as the public, Business Council for the Arts (BCA) has launched a new website with expanded content and functionality. BCA selected BCA member and Dallas-based interactive agency Imaginuity to create the new campaign.

“Business Council for the Arts is proud of our new website. The updated and user-friendly experience enhances our mission of creating partnerships between regional businesses and cultural organizations,” said CEO Katherine Wagner. “Imaginuity was able to foresee our needs and to match them with cutting edge technology and design.”

“The new BCA website, and our working relationship with the organization, is something we’re extremely proud of,” said Imaginuity CEO Corbett Guest. “As Leadership Arts Alumni, the other Imaginuity partners and I appreciate the great work that BCA does for the area. We were happy to help the organization build its digital presence as our pro bono project for the cultural arts in 2011.”

The project includes:
• New site architecture to give users faster access to richer content
• Integration with Google checkout for fast online membership purchases, renewals and donations
• The use of WordPress for content management, making the site content search engine friendly and easily manageable
• Expanded events and special offers sections, providing additional media and marketing resources

Imaginuity developed a new branding and strategy plan for BCA, which defines the organizational goals of BCA and clearly promotes its services for members and the community at large. The new website has a clean look and feel with straight-forward navigation and easy access to different sections. The new creative for social media channels like Twitter and Facebook allow the region to stay abreast of new happenings with BCA.

The new website can be viewed at

Business Council for the Arts, previously known as North Texas Business for Culture and the Arts, is a not-for-profit business membership organization, founded in 1988 as an initiative of the Dallas Citizen’s Council by Raymond D. Nasher and other local business leaders. BCA is committed to fostering economic development in North Texas through business support of arts and culture and inspiring creativity in your workforce. Business Council for the Arts is an affiliate of Americans for the Arts.

Imaginuity Interactive is a digital services agency that develops creative, world-class technologies to help customers connect with brands. An independent agency based in the Southwest, Imaginuity Interactive has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to

Gary Hooker
Partner and Vice President, Business Development
Imaginuity Interactive, Inc.

Imaginuity has been actively creating and extending brands into the digital space since 1997. Our goal is to provide a creative solution that will support our clients in the pursuit of continued growth, profitability, and competitiveness.


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