Imaginuity and City of University Park launch new website

DALLAS – PRLog — DALLAS, TX – In order to update the look and feel of the design, the City of University Park, Texas, has launched a new website that includes customized landing pages for both the library and parks department. Continuing a 12-year working relationship, the City of University Park chose Dallas-based interactive agency Imaginuity to create the new site.

“This is the second site redesign we have done for University Park,” Imaginuity partner and vice president of business development Gary Hooker said. “We have had a long, successful relationship with them. And it is one of the most beautiful cities you will ever see.”

The new website includes:

– News and events are now easy to update and customizable.
– An overall re-architect and reorganization of the site.
– Updated imagery throughout the website, as well as the individual park’s galleries.
– An updated content management system built using the Kentico Content Management System (CMS) to make it easy to use and make site updates.

“Planning our new website, the city had three key objectives,” said Steve Mace, City of University Park spokesman. “We wanted a layout with vibrant photography to immediately convey the beauty and charm of our parks, neighborhoods and retail centers. Secondly, we wanted easy-to-use navigation with one-click access to the most sought-after information and transactions. Finally, the site had to highlight our news and video offerings regardless of the platform selected. Imaginuity exceeded our expectations and demonstrated what has set them apart since we chose them in 2003 to design and implement our first community website – outstanding creativity.”

The new website can be viewed at


University Park, a predominantly residential community of 23,500 residents, is located approximately five miles north of downtown Dallas. The City is the home of Southern Methodist University and the George W. Bush Presidential Center. It is also known for its attractive homes, beautiful parks, and numerous churches. The location of University Park in north-central Dallas provides easy access to a broad range of cultural, recreational, shopping, and business activities.

A diverse range of 8,600 homes supports a unique population base. Seventy-two percent of residents over 25 have college or advanced degrees, making University Park among the most highly-educated cities in the nation.

The City is served by the Highland Park Independent School District (HPISD). In state testing, HPISD students consistently rank among the highest in the state, with 98% of the graduating class typically continuing on to college.

The City prides itself on providing prompt and personal attention to requests for services. A primary goal of the City is to provide and maintain a secure residential atmosphere and, through a hometown policing approach, the City maintains crime rates among the lowest in the metropolitan area.

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Imaginuity is a digital agency for the Next. They develop creative, world-class solutions to help clients connect their brands with their customers. An independent agency based in the Southwest, Imaginuity has been nationally recognized for creative excellence. Services areas include Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting. To learn more go to


Gary Hooker

Partner, Vice President of Business Development

ImaginuitySM Interactive Inc.


Imaginuity Interactive


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