When you have two-dimensional customers, we’ll make media buys that have no depth. Our buys rely not merely on demographics but also customers’ off- and online behavior. Then we continually fine-tune the buy with new information from AdScience® and other sources to increase conversions. The right data makes the difference.
Omnichannel analysis and optimizations
Our digital planning includes extensive analysis of who your customers are and how they interact online, allowing us to make precise and efficient optimizations that influence conversions. Users interact with your brand through multiple channels and using those insights for optimizations is key.
Custom data integrations
We leverage technology partnerships and custom data integrations to reach the right customer, at the right time, eliminating waste and ensuring your dollar goes further.
Hyper-granular optimizations and targeting
We target your customer with greater precision and customization with ad placements that matter. The granularity of our analysis allows your brand to thrive in more niche segments that better align with your target and will drive improved performance.
Optimizations that matter
Our optimizations are rooted in your customers’ behavior along with insights gleaned from AdScience. We often make thousands of optimizations throughout the life of a digital marketing plan and have the flexibility to shift our approach real-time.
The benefits of an internal trading desk
Some agencies outsource their programmatic media buying or follow a “set it and forget it” approach. At Imaginuity, we have an in-house programmatic trading desk and are constantly optimizing campaigns toward conversions. Our team looks at every variable and follows the data to make campaigns as efficient as possible.