The Imaginuity SEO team recently attended the 2019 State of Search Conference in Dallas. This major conference brings together speakers from different digital marketing organizations and specialties who are industry leading thought experts. Each session was centered around significant and upcoming updates that will have a significant influence on how Brands approach SEO. Among the topics was the recent updates to the Google Search Algorithm, with the most recent update, BERT being called by Pandu Nayak, Google Vice President, Search, “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”
With all these recent changes and updates to the Search Algorithm, the search landscape is becoming increasingly more complex and intertwined. Below, we lay out an overview of major factors and updates that influence your visibility on the web.
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