Human-Centered Design

Intuitive designs create stronger customer relationships 

We want to transform shopping and make it easier for customers. We’re tailoring our platforms to fit who they are – not just some vague demographic snapshot of their lives – we’re focused on unique information that defines individuals. We study how they live, what they see and hear, their goals, worries, hopes, hesitations, and more.

Understanding

Precise data and face-to-face consumer research give us deep insight into the customer. We’re learning how they engage with your brand and tapping into their thoughts, wishes, and needs. What are their priorities and dealbreakers? We’ll find out.

Design

We’re not just shooting information at your customers and hoping for the best. Instead, we think about how your messaging will reach them, when and where.

What devices are they using to search Google? How can your radio spot grab their attention before they start singing along to their favorite song? Will they decide to scroll through their Twitter feed instead of reading your latest email?

Accessibility is a huge consideration too. What percentage of your audience reads in low-light conditions that require high color contrast or large font sizes? We must tailor our messages to fit customers’ lifestyles whether they are out in the world or at home.

Adapt

When you work with us, we will learn more about your customers every day, but at the same time, they’re learning about you. Today’s marketing success is based on relationships, and relationships need to grow to survive. So how do you need to evolve to make sure you fit seamlessly in your customers’ lives? Answering that question lies at the heart of the value we provide.

Design that keeps the human in mind

The more we design experiences with your customers in mind, the more likely they will give you their business. That attention to detail does magical things for sales.

Imaginuity Insights