(noun) A document outlining a company’s overall marketing strategy and the objectives that are to be achieved.
“Let’s schedule a meeting with the client to review their 2016 marketing plan to ensure we are working to help them achieve their goals.”
Alternate definition: The road map to excellence.
On a Related Note
Our digital marketing strategy starts with a thorough analysis of your organization, your industry, your competitors, and your current communication strategy. We don’t rely on assumptions and unreliable data. Instead, we talk directly with the stakeholders and those most impacted by your brand. The result is a cohesive plan of action to guide your organization. Read more about creating a stronger Strategy.