Global Brand Launch

Bringing cyber security to life

Challenge

An inspiring promise

Following over 20 hours of internal and external stakeholder interviews covering every aspect of BearCom’s business, we concepted the idea of Always On as the company brand promiseThis is a powerful concept that supports BearCom’s technology (two-way radio communication is more reliable than cellular networks) and the way that BearCom employees are Always On for each other, their teams, their customers and Motorola.  

The brand promise of Always On was further defined through the brand Archetype (voice / personality / attitude) of the VisionaryVisionary brands are catalysts for change and with them, anything is possible, even the seemingly impossible.   

Both Always On and the Visionary Archetype were brought to life through high-impact graphics in company offices.

Solution

An inspiring promise

Following over 20 hours of internal and external stakeholder interviews covering every aspect of BearCom’s business, we concepted the idea of Always On as the company brand promiseThis is a powerful concept that supports BearCom’s technology (two-way radio communication is more reliable than cellular networks) and the way that BearCom employees are Always On for each other, their teams, their customers and Motorola.  

The brand promise of Always On was further defined through the brand Archetype (voice / personality / attitude) of the VisionaryVisionary brands are catalysts for change and with them, anything is possible, even the seemingly impossible.   

Both Always On and the Visionary Archetype were brought to life through high-impact graphics in company offices.

Imaginuity Insights