Challenge
An inspiring promise
Following over 20 hours of internal and external stakeholder interviews covering every aspect of BearCom’s business, we concepted the idea of Always On as the company brand promise. This is a powerful concept that supports BearCom’s technology (two-way radio communication is more reliable than cellular networks) and the way that BearCom employees are Always On for each other, their teams, their customers and Motorola.
The brand promise of Always On was further defined through the brand Archetype (voice / personality / attitude) of the Visionary. Visionary brands are catalysts for change and with them, anything is possible, even the seemingly impossible.
Both Always On and the Visionary Archetype were brought to life through high-impact graphics in company offices.
Solution
An inspiring promise
Following over 20 hours of internal and external stakeholder interviews covering every aspect of BearCom’s business, we concepted the idea of Always On as the company brand promise. This is a powerful concept that supports BearCom’s technology (two-way radio communication is more reliable than cellular networks) and the way that BearCom employees are Always On for each other, their teams, their customers and Motorola.
The brand promise of Always On was further defined through the brand Archetype (voice / personality / attitude) of the Visionary. Visionary brands are catalysts for change and with them, anything is possible, even the seemingly impossible.
Both Always On and the Visionary Archetype were brought to life through high-impact graphics in company offices.
