Case Study: Global Brand Launch

Bringing cyber security to life


SonicWall needed to develop its own brand identity, and position themselves as an innovative leader in the network security vertical. As a spin-off from Dell, they had little to no brand equity, and were competing in a competitive vertical selling services their audiences commoditized.


The entire space marketed fear to drive sales. SonicWall could leverage the equity of fear while also inspiring and emboldening the customer. Instead of using fear as a motivator to buy, we recommended the promise of fearing less as the motivator.


  • Brand Development
  • Global Campaign Launch
  • Media Planning and Buying
  • Digital Marketing Strategy
  • Social Media
  • Content Marketing and Lead Gen.
  • Marketing Automation
  • CRM Integration
  • SEO
  • Data Analytics