Challenge

A need to continue company growth through innovation

When you’re the category leader, it’s tough to stay on top. Our challenge is to support HomeVestors®, known as the We Buy Ugly Houses® people, continue its meteoric growth while maintaining a reasonable cost per acquisition.

Solution

Delivering a completely integrated marketing solution aligned with the homeowners’ journey through the decision-making process

Through our AdScience® customer data platform, we collect information across all marketing channels, such as direct mail, paid and organic search, broadcast and out of home, and match that back to client CRM data. This has helped us to quantify that when selling a house, the customer journey is not siloed into either offline or online channels. We continue to work hand in hand with HomeVestors® to implement a truly innovative, fully integrated marketing program.

Services

Brand Strategy / Customer Experience / Design / Content & Video / Social Media Marketing / Email Marketing / Media Planning / Media Buying / Paid Social Media / Website Development / Search Engine Optimization / Web To Print

Results

Over the course of our relationship, the company has grown to over 1,200 franchisees, purchased over 100,000 houses nationwide, and remains America’s #1 Home Buyer.

Imaginuity Insights