AdScience® Brings Better Marketing Planning, Execution and Measurement Into Clear View

Imaginuity runs on AdScience®—our proprietary customer data platform that turns customer data into measurable, actionable results.

Explore the visualization below to understand how AdScience collects, analyzes and activates customer data resulting in improved media efficiencies and better campaign outcomes.

It’s not magic. It’s AdScience.

To find out how AdScience turns data into a work of art, click here.
AdScience ® collects customer information from a broad and deep range of different sources including information you own (first party data), information that others own about the same customer individually (second party data) and information in aggregate (third party data). Collect First Party DataInformation collected directly from customers or site visitors: behaviors, interests, actions, demographic information, CRM data. This information is extremely valuable but lacks scale.Second Party DataBasically, someone else’s first party data including activity information from websites, apps, social media, in-store purchases and survey responses.Third Party DataAggregated information from various sources. Used to expand audience understanding and gain deeper insights into behaviors and actions; provides the most scale.First, second and third party data combined: Rich, actionable customer profiles on individual customers and the foundation to build “lookalike” customer segments. Provides granular insights into customers and prospective customers—what they’re interested in, actions they take, where they live, what they buy and much, much more. Once gathered, AdScience combines these different data sources into comprehensive customer profiles and develops “lookalike” segments. These rich customer and prospect profiles help greatly improve media planning and operational decision making. Analyze Integrated Data to Optimize CampaignsAdScience connects marketing data with customer data to effectively activate custom, lookalike audiences across multiple media channels and platforms. This approach allows us to optimize marketing campaigns toward audiences that are most likely to drive revenue.Lookalike AudiencesPeople who are likely to be interested in your business, products and services because they're similar (demographics, behaviors, interests) to your best existing customers. After customer profiles andlookalike segments are created, the Imaginuity media team is able to develop highly informed, cross-channel media campaigns focused on impactful impressions and efficient conversion paths. Additionally, AdScience sends data to a number of connected destinations where it is further activated. Activate Data DestinationsSomewhere data is sent to be acted upon such as email marketing platforms, paid search campaigns, text messaging and chat programs, CRM and marketing automation platforms, customer service platforms and analytics programs like Google Analytics.Cross-Channel CampaignsUsing a combination of off- and online media to engage with the customer at the right time, with the right message as they move through the customer journey.