Target the right homes at the right time.
AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.
Close a Flip. One Platform.
InstantREI identifies houses most likely to flip, runs the marketing system that engages them, and reports exactly what every dollar produces.
See It In Action
Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.
Media
Sep 14, 2026
Franchise marketing and franchise development marketing both use the word “franchise,” but they solve completely different problems. Franchise marketing grows customer demand for locations that...
AdScience®
Sep 9, 2026
Franchise marketing ROI can’t be measured the way single-location ROI is measured, because activity at the brand level and impact at the location level are...
SEO
Sep 4, 2026
National marketing builds awareness of a franchise brand. Local marketing is what turns that awareness into a customer at a specific location, and it comes...
Media
Sep 1, 2026
Franchise digital marketing runs on the same channels as any business: SEO, paid search, social, email. What’s different is that every one of them has...
SEO
Jul 30, 2026
AI search is changing how buyers find and evaluate brands, and organic traffic alone no longer tells the full story. Zero-click search is accelerating, which...
Media
Jul 23, 2026
Most OTF franchisees already know TikTok exists. The real question is whether it belongs in your media budget, and if it does, whether you need...
Media
Jul 21, 2026
Most Orangetheory franchisees are already running Meta ads, so the platform is not the problem. The gap between studios filling intro classes and studios burning...
Imaginuity®
Jul 15, 2026
The traditional marketing funnel, built on the idea of slowly moving people from awareness to conversion, is collapsing. AI now lets marketers identify who has already converted and...
SEO
Jul 1, 2026
Many multi-location brands look strong on paper. Rankings are up, traffic is growing, and reviews are coming in. But those numbers are averages, and averages...
In the News
Jun 30, 2026
The 21st Century ROAD to Housing Act bans large institutional investors from buying single-family homes, effective 180 days after enactment, but institutions had already largely...
SEO
Jun 24, 2026
SEO advice has never been easier to find. At the same time, it has never been harder to evaluate. Businesses are navigating a growing mix...
Featured
Jun 13, 2026
Direct mail marketing is entering a new phase. The opportunity is no longer simply connecting direct mail to digital marketing. That has already happened. QR codes,...
Featured
May 28, 2026
Franchise marketing often looks organized from the corporate office. Campaigns are live. Dashboards are available. Vendors are active. Tools are in place. But local markets experience...
SEO
May 15, 2026
Most multi-location brands still explain performance through website traffic, lead volume, and conversion rates. That is no longer enough. Customers increasingly make shortlists before they...
SEO
May 13, 2026
AI-driven discovery doesn’t “rank” you the way traditional search did. It builds confidence in your brand based on consistency across your entire ecosystem—website, locations, listings,...
AdScience®
May 12, 2026
Finding off-market properties is not just about getting more motivated seller leads. Most real estate investors and fix-and-flip operators already have access to lead sources...
Technology
May 7, 2026
Most fix-and-flip operators do not have a lead problem. They have a fit problem. In a market where competition for motivated sellers remains intense and...
Featured
May 5, 2026
Direct mail marketing still has a role in home services lead generation. The problem is not the channel. The problem is how many home services...
SEO
Apr 29, 2026
Most multi-location brands still treat reviews as reputation management. That is too narrow. Reviews shape trust before a prospect ever calls, clicks, or books. They influence...
SEO
Apr 28, 2026
Many roofing companies assume their marketing problem is lead volume when the real issue is local market performance. Demand shifts by neighborhood, storm activity, competition,...
Featured
Apr 17, 2026
Franchise brands that align their model around longevity can create more durable demand, improve member retention, and reduce reliance on constant acquisition. Those that do...
AdScience®
Apr 8, 2026
Many franchise brands generate strong lead volume but struggle to connect marketing activity to actual revenue. Closed-loop marketing bridges that gap by integrating CRM data,...
SEO
Mar 30, 2026
Zero-click search is now the majority behavior in Google, meaning homeowners often make decisions before ever visiting your website. AI Overviews, maps, reviews, and social...
AdScience®
Mar 26, 2026
When performance reporting is blended across dozens or hundreds of locations, marketing activity can appear productive while real outcomes vary significantly by market. Traffic increases,...
Imaginuity®
Mar 3, 2026
Imaginuity has completed a SOC 2® Type II examination and received an independent attestation confirming that our internal controls operated effectively over a defined audit...
AdScience®
Mar 2, 2026
The Fix-and-Flip industry is moving from volume to yield. Probability-based targeting will separate winners from everyone else, but it won’t be because someone bought a new...
Feb 23, 2026
Imaginuity has launched AI Mail, a managed performance direct mail system powered by AdScience® that uses 350+ property- and household-level signals to identify high-probability...
AdScience®
Feb 11, 2026
When tied to omnichannel attribution (hello, AdScience®), print pieces ignite online conversions and future-proof campaigns against a cookie-less web.
Case Study
Nov 21, 2025
When a multi-location brand put performance marketing to the test, the results spoke for themselves. In a head-to-head benchmark across Texas DMAs, Imaginuity’s data-driven strategy...
Imaginuity®
Nov 19, 2025
Imaginuity has acquired the assets of Adwerx, strengthening our ability to deliver automated, brand-compliant local advertising for multi-location and franchise brands.
SEO
Nov 10, 2025
Google answers in-SERP, stealing traffic; win by securing snippets, panels, and GMB wins, then judge success by impressions and assisted conversions.
SEO
Nov 1, 2025
Core Web Vitals—LCP, FID, CLS—now influence rankings; speed servers, slim code, compress media, and fix layout shifts to outrun leaner rivals.
SEO
Oct 28, 2025
Win position-zero by enriching GMB, adding schema and formatting bite-size answers—because branding, not clicks, is the new SEO currency.
Pylot®
Sep 19, 2025
Shoppers don’t just search anymore—they ask AI assistants, rely on maps, and expect answers everywhere. Traditional CMS tools can’t keep up. Discover why a portfolio-first...
Technology
Sep 9, 2025
Shoppers don’t just search—they ask AI assistants and maps for answers. Pylot® helps multi-location and franchise portfolios stay visible by standardizing content, syncing listings, and...
SEO
Aug 12, 2025
AI marketing for home services uses predictive modeling, property and behavioral signals, and real-time optimization to find higher-propensity households, personalize outreach, and lower cost per...
SEO
Jul 29, 2025
Win visibility without clicks by adding schema, capturing featured snippets, and tracking impressions and rankings over traffic metrics.
Featured
Jun 25, 2025
Most restaurant marketers are stuck using manual, time-consuming processes to manage fragmented data across POS, loyalty, and paid media systems. A new survey of 200+...
SEO
Apr 3, 2025
Google’s new “AI Mode” will surface synthesized answers above links, so SEO must pivot to entity-rich, authoritative content and conversational optimization to stay visible.
Technology
Feb 19, 2025
Imaginuity’s modular Pylot® platform lets enterprises spin up location sites fast, maintain brand consistency, and customize blocks without expensive rebuilds.
SEO
Feb 18, 2025
Crawling, indexing and fierce keyword competition mean sustainable SEO wins can take months; patience and ongoing optimization pay off.
SEO
Feb 18, 2025
With mobile driving 60 % of traffic and Google’s mobile-first indexing, designing for phones first boosts UX, search visibility and conversions.
SEO
Feb 18, 2025
Algorithm shifts, AI and competitor moves mean rankings fluctuate daily, making long-term, flexible SEO strategies and ROI expectations essential.
Technology
Jan 14, 2025
Incoming state laws like CPRA give users more control over data, requiring brands to tighten consent, deletion workflows and first-party data strategies now.
Brand Experience
Nov 7, 2024
Chasing short-term ROAS alone erodes equity; plan media ratios that nurture memory while funding measurable conversions for compounding, sustainable growth.
Brand Experience
Oct 8, 2024
In a world of influencers and AI-generated content, strict voice guidelines and governance keep brand messaging coherent across every channel.
Imaginuity®
Jul 29, 2024
Chrome will keep third-party cookies (for now), shifting privacy compliance burdens to individual sites while hinting at future opt-in controls.
Brand Experience
Jun 21, 2024
AI-driven personalization will turn static sites into adaptive experiences that remember users, recommend content and act like digital concierges.
Imaginuity®
Apr 15, 2024
A multi-ethnic AI avatar deployed across 13 JLL malls lifted sessions 500 % and new users 1,000 %, proving virtual spokespeople can drive real...
Imaginuity®
Apr 2, 2024
Imaginuity tapped AI veteran Matt Sommer as CTO to accelerate martech innovation, uniting data, product vision and 25 years of tech leadership.
SEO
Feb 19, 2024
Algorithm shifts push map packs above ads; accurate, optimized Business Profiles and feed-linked local listings now decide visibility for “near me” intent.
Brand Experience
Aug 3, 2023
Shifting from slogan to reality means auditing touchpoints, empowering teams, and tracking CX so the promise is consistently felt, not just said.
Imaginuity®
Jul 31, 2023
With budgets squeezed, prioritize integrated channels, reuse content, automate reporting, and focus on revenue metrics to scale impact.
SEO
Jun 22, 2023
Generative-AI “answer snapshots” will shrink organic real estate—so authority building, paid-search agility and soon-to-emerge “AI-optimization” are critical.
Imaginuity®
May 24, 2023
Franchise marketers need one source of truth—unified data, scalable websites and integrated media—to tame decentralized chaos and accelerate sales.
Imaginuity®
May 2, 2023
Panelists agreed: clear ROI metrics, quick-win pilots and the right partners turn big “DX” buzzwords into customer-centric, revenue-driving reality.
SEO
Feb 20, 2023
GA4’s event-based model, cross-platform tracking and ML-powered insights make the July 2023 switch-over non-negotiable for actionable data.
SEO
Jan 31, 2023
Organic search is cheap, durable and data-rich; doubling down while competitors cut spend lets you win clicks—and trust—now and later.
Brand Experience
Dec 20, 2022
2023 UX shifts to digital wellness, frictionless onboarding, hyper-personal content, playful micro-interactions and voice-first flows for screen-tired users.
Brand Experience
Dec 16, 2022
Pair thought leadership, display, social, and SEO to spark awareness and trust, then pass warm audiences to lead-gen tactics for conversion.
SEO
Dec 16, 2022
Leverage Auction Insights, Keyword Planner, Trends, and Ads Transparency to uncover rival bids, budget shifts, and missed terms before optimizing.
AdScience®
Dec 16, 2022
Unify siloed data into one cleaned repository to gain 360° insight, power consistent experiences, and make sharper, data-driven decisions.
SEO
Dec 16, 2022
Blend PPC, SEO, social, SMS, programmatic and affiliates into a data-linked journey so prospects meet the right message and glide toward conversion.
Imaginuity®
Dec 16, 2022
Marketers must balance walled gardens’ rich targeting with open-internet reach, using first-party data to future-proof campaigns in a cookie-less world.
SEO
Dec 16, 2022
SEO isn’t a magic switch, a one-time project, or just keyword stuffing; it’s an ongoing, multi-factor process that demands content, tech and patience.
Imaginuity®
Aug 25, 2022
Expertise is table stakes; real service comes from passionately championing the user’s best interest—even in tiny UX tweaks—to build unseen but lasting loyalty.
Imaginuity®
Aug 25, 2022
New venture with HomeVestors will manage $4 M in media, giving 170 + “We Buy Ugly Houses®” franchisees centralized, full-service marketing muscle.
Brand Experience
Aug 25, 2022
Precise word choice tames scattered ideas; pick terms that resonate with readers and clarity will cascade through sentences, paragraphs, and edits.
Brand Experience
Aug 25, 2022
Great copy lives or dies at sentence level: lead with subject-verb-object, organize thoughts, and ask “what am I trying to do?” before you publish.
Brand Experience
Aug 25, 2022
Think in paragraphs, not words; coherent blocks of thought are the true building materials of effective writing.
Brand Experience
Aug 25, 2022
Know your audience, tailor relevant multi-format content and keep testing to serve each visitor the most meaningful experience.
Technology
Aug 25, 2022
Always-on gadgets can paralyze users with complexity; brands need to audit every touchpoint so “helpful tech” doesn’t become a customer-confusing burden.
Imaginuity®
Aug 25, 2022
Strong agency-client bonds need strategic thinking, transparency, tight collaboration, proactive innovation, and relentless results tracking.
Imaginuity®
Aug 25, 2022
Breaking web projects into ten-day sprints, led by servant-leader Scrum Masters, boosts transparency, adaptability and client satisfaction.
Technology
Aug 25, 2022
Nail the strategy, budget for post-launch support, prioritize essential content, separate wants from needs, and accept that a site is never “final.”
SEO
Aug 25, 2022
Automated bidding is convenient but generic; layering custom audiences, creative tests and offline data can outperform Google’s one-size-fits-all “best practices.”
Imaginuity®
Aug 25, 2022
Turn interrogation into opportunity: prep deeply, tailor your story, ask smart questions, showcase a tight portfolio, and master timely, gracious follow-ups.
Brand Experience
Aug 25, 2022
Great ideas follow the scientific method: gather insights, form a hypothesis (creative brief), test, refine and measure.
Imaginuity®
Aug 25, 2022
Center every task on client goals, communicate often, exceed expectations, own mistakes swiftly, and celebrate shared wins to lock in loyalty.
Imaginuity®
Aug 25, 2022
Scope-creep, calendar chaos, zero authority over resources, late-night sprints and delivering bad news are the PM pain points you must plan for up front.
Imaginuity®
Aug 25, 2022
Everyone in an agency should ideate, and great account pros prove it daily by bringing fresh, Lego-style solutions—not just schedules—to the table.
Media
Aug 25, 2022
Regular audits surface technical errors, outdated content and algorithm misalignments, safeguarding rankings and conversions long-term.
Brand Experience
Aug 25, 2022
Social is no longer optional—continuous, authentic conversation and data-driven engagement are now table stakes for growth.
Media
Aug 24, 2022
Maintain a single customer view, keep creative consistent, and let budgets flow to the highest-performing paths in real time.
Technology
Aug 24, 2022
Curb collection bloat, encrypt PII, restrict roles, rotate keys, and adopt privacy-first martech to stay compliant and trusted.
AdScience®
Aug 24, 2022
From database marketing to AI decisioning, six breakthroughs paved the way for experiment-driven campaigns that prove ROI.
Brand Experience
Aug 24, 2022
Design Thinking’s empathize-ideate-prototype loops spark innovation. Imaginuity’s Toyota & Southwest workshop proves the method can cut months into hours.
AdScience®
Aug 24, 2022
True integration unifies data, creative, and media against shared KPIs, creating exponential channel lift rather than siloed gains.
Brand Experience
Aug 24, 2022
Imaginuity’s four-step loop—Plan, Source, Create, Manage—links goals, audits assets, builds calendars, and tracks KPIs so every piece serves a measurable purpose.
Media
Aug 24, 2022
Imaginuity’s AdScience marries the scientific method to advertising, turning campaigns into repeatable experiments that prove ROI.
Imaginuity®
Aug 24, 2022
The buy adds web-to-print portals, promo fulfillment, and nationwide distribution, pairing strategy with in-house production speed.
Imaginuity®
Aug 24, 2022
Agency chair Charlie Calise earned the Sheila Dolezal Award for decade-long pro-bono AIDS Services of Dallas work, underscoring a culture of giveback.
Imaginuity®
Aug 24, 2022
Relentless self-editing is how good drafts become publish-worthy and spare you years of writer’s remorse.
Media
Aug 24, 2022
Dispersed data overwhelms teams; insight extraction is hardest. A platform like AdScience® unifies sources to surface and scale the most profitable prospects.
Media
Aug 24, 2022
Linear funnels are gone; multitouch attribution across mail, PPC, and SEO is vital. AdScience® links channels to ROI, reviving results beyond old DR tricks.
Imaginuity®
Aug 24, 2022
Check culture fit, service depth, tech strength, ROI proof, and stability to secure a partner that scales with your growth goals.
Imaginuity®
Aug 24, 2022
Tenure, client retention, and recession performance reveal whether a partner has processes and grit to weather future storms.
Imaginuity®
Aug 24, 2022
Right-sized agencies balance bandwidth and focus; mid-tier teams often match complex needs without burying you in bureaucracy.
Technology
Aug 24, 2022
Seek shops with CDPs, headless CMS, analytics pipelines, and AI tools; their stack determines scale and future-proofing.
Imaginuity®
Aug 24, 2022
Choose partners who prove ROI with transparent reporting, case studies, and shared-risk models, not just polished decks.
Imaginuity®
Aug 24, 2022
Bargain bids often explode via change orders; transparent, value-driven agencies that forecast total cost usually save money in the long run.
Imaginuity®
Aug 24, 2022
Start by defining goals, budget, and culture fit, then score contenders on expertise, rigor, transparency, and strategic vision.
Brand Experience
Aug 24, 2022
Listen, apologize, solve publicly, move sensitive issues offline, log insights, and never feed trolls to preserve brand trust.
Technology
Aug 24, 2022
Switching from Kentico Web Forms to the MVC framework delivers faster performance, cleaner code and future-proof support beyond 2022.
Media
Aug 24, 2022
Don’t go dark; maintain brand presence through high-reach media so you emerge from crises with market share and momentum intact.
Imaginuity®
Aug 24, 2022
A packed session with Toyota, Southwest, AT&T and others showed how design thinking speeds problem-solving—from 30 weeks to 30 minutes.
Media
Aug 24, 2022
Trusted influencers add authentic stories, SEO-rich backlinks, and huge reach, amplifying impressions and credibility beyond owned media.
Brand Experience
Aug 24, 2022
A human-centered, workshop-driven process that scales to any team size helps uncover real customer needs and sparks game-changing innovation.
Brand Experience
Aug 24, 2022
Loyalty is shifting from discounts to immersive, data-powered experiences; emotional engagement, not points, drives repeat choice.
Brand Experience
Aug 24, 2022
Map friction points, unite data silos, and personalize content to guide users smoothly from discovery and evaluation all the way to loyalty.
Imaginuity®
Aug 24, 2022
From AP Stylebook to Ginger software and writer workshops, five handy tools keep your copy clean and professional.
Media
Aug 24, 2022
Gut feelings are out; applying measurement, testing and data-led insights is the only reliable path to campaign success.
Media
Aug 24, 2022
Follow seven basics—align with brand, educate/inspire, forge original POV, cite sources, earn organic shares, make content portable, skip the sales pitch.
Media
Aug 24, 2022
Neuromarketing findings show ads that blend tension, surprise, and payoff trigger dopamine, locking brands into long-term memory.
Media
Aug 24, 2022
Elevate ROAS with tight audiences, responsive creatives, offline-conversion imports, and constant bid tests powered by smart automation.
Brand Experience
Aug 24, 2022
Tests without clear purpose collect noise. Define precise goals first, then observe and iterate to transform reactions into actionable UX insight.
Imaginuity®
Aug 24, 2022
Imaginuity backs ACS’s Real Men Wear Pink, showing cause marketing that funds research and rallies communities also amplifies purposeful brand visibility.
Imaginuity®
Aug 24, 2022
A tongue-in-cheek TEDx blueprint shows how blending dystopia, utopia, data, and humor turns AI fears into bold-future inspiration.
Brand Experience
Aug 24, 2022
A well-built app extends loyalty past points, delivering personalized offers, easy reorders, and in-store-level emotion via digital convenience.
SEO
Aug 24, 2022
Content marketing hasn’t changed in principle since 2022, but the competitive landscape around it has. AI-generated content now fills every channel, which makes the fundamentals...
AdScience®
Aug 24, 2022
Consistent messaging across coordinated channels plus centralized analytics reduces waste and compounds both brand equity and performance results.
Brand Experience
Aug 23, 2022
Re-evaluate your messaging hierarchy and brand archetype so the tone shifts from lofty aspirations to empathetic reassurance that fits post-COVID customer needs.
Brand Experience
Aug 23, 2022
Imaginuity keeps its promise to “reimagine marketing” by living five core values—Trust, Craftsmanship, Productivity, Innovation and Fulfillment—even while working virtually.
Brand Experience
Jul 11, 2022
Moving from vendor to co-owner of outcomes fosters radical transparency, deeper strategy and resilience—crucial in pandemic-driven headwinds.
Brand Experience
Jul 11, 2022
COVID-19 accelerated digital transformation, and martech complexity soared. Streamline data, optimize spend, and leverage AdScience® now to stay ahead.
SEO
Jul 11, 2022
Google now lifts on-page headings over your crafted tags. Audit live SERPs, tune H1s, and track CTR swings to keep clicks flowing.
Brand Experience
Jul 11, 2022
Post-COVID habits demand fresh UX audits and data-led empathy—staying close to evolving needs is how brands roar out of downturns.
Technology
Jun 28, 2022
Apple’s opt-in tracking slashes IDFA data; expect smaller audiences, a return to contextual targeting and more compliance headaches—but cleaner consent.