REAL ESTATE INVESTOR LEAD GENERATION, DONE FOR YOU

InstantREI® is the lead generation and management platform built to identify houses most likely to flip, run the marketing system that engages them, and deliver daily performance metrics so you can trace every dollar to every deal.

Explore the Platform

EVERYTHING IT TAKES TO FIND A FLIP. ONE PLATFORM.

High-converting websites, fully optimized, and on brand.
High-converting leads, high-propensity seller leads, scored before you spend a dollar.
Exclusive motivated seller leads, never resold or shared with your competition.

Fully transparent reporting, with every dollar tracked daily.
A single system built to learn, trained on real opportunity outcomes from lead to appointment to contract.

InstantREI ISN’T ANOTHER VENDOR. IT’S THE PLATFORM THAT REPLACES THEM.

THE INTELLIGENCE LAYER THAT PREDICTS YOUR NEXT FLIP

Propensity360 is an AI-trained predictive scoring model that ranks every property in your buy box by how likely it is to sell, before you spend a dollar reaching anyone.

Most scoring tools train on ad-platform and demographic data alone. Propensity360 adds more than 15 years of data from actual leads, appointments, and executed contracts, real outcomes most tools never see. It scores 340+ property-level signals against your specific buy box. As new contracts close, the model retrains, sharpening its targeting with every deal.

OUR TRACK RECORD SPEAKS FOR ITSELF

1.5M+

MOTIVATED SELLER LEADS NATIONWIDE

600K+

IN-HOME APPOINTMENTS ATTENDED

120K+

EXECUTED CONTRACTS

In independent market testing, Propensity360 identified 30–60% more high-propensity properties than legacy mailing lists.

IMAGINUITY IS THE LARGEST THIRD-PARTY LEAD GENERATOR IN THE DISCOUNT HOME BUYING BUSINESS.

EXPLORE THE PLATFORM

Pylot®

Your Website, Built to Convert

A proprietary, conversion-focused website, built and hosted on Imaginuity’s own platform.

Learn more about Pylot >

SellMyHouse.co

Exclusive Leads, Layered On Top

A recognized consumer brand routing leads exclusively to InstantREI investors, never resold or shared, in addition to the leads your Pylot-built brand already generates.

Learn more about SellMyHouse.co >

AdScience®

Full Transparency, Every Day

Every lead, campaign, and dollar rolled up into one daily view: cost per lead, cost per appointment, cost per contract, by channel, and no more logging into multiple vendor portals.

Learn more about Adscience >

Direct Mail for Real Estate Investors

Propensity360-scored direct mail for real estate investors: the right households targeted, tested, and refined as outcomes feed back into the model.

Learn more about Direct Mail for real estate investors >

PPC for Real Estate Investors

Seller-intent search campaigns on Google, Bing, and Meta, with AdScience optimizing bids and pacing for maximum conversion efficiency.

Learn more about PPC for real estate investors >

SEO & Answer Engine Optimization (AEO)

Organic content built around actual seller-intent search behavior and structured to get cited by AI Overviews, ChatGPT, and other answer engines, not just ranked in search results.

Learn more about SEO for real estate investors and AEO >

PROOF: InstantREI VS. THE LARGEST LEAD AGGREGATORS

Nearly double the appointment rate, at a lower cost to get there.

To measure real lead quality, not marketing claims, we sourced leads from the largest lead aggregators in the category and ran them through the same acquisition pipeline as InstantREI’s own targeting, tracking every lead from first contact through appointment and contract.

In 2025, InstantREI’s targeting produced nearly double the appointment rate of the leading aggregators, at a lower cost per appointment. Aggregator costs rose year over year; InstantREI’s fell. Contract rate held steady at 5% both years, even as appointment volume grew, meaning the additional appointments were real opportunities, not diluted volume.

FREE Consultation

START WITH YOUR BRAND. ADD EXCLUSIVE LEAD FLOW WHEN YOU’RE READY.

Every InstantREI investor gets their own brand, built and operated end to end. Your website and campaigns go live within 60 days, SEO-ready and fully tracked from day one. Add SellMyHouse.co whenever you want more lead flow layered on top of it. One login for your leads, campaigns, and daily performance, instead of a portal per vendor.

DAY ZERO

Onboarding begins

DAY 30

Listings validation across all relevant platforms

DAY 40

Paid Search account configuration complete

DAY 50

Direct Mail campaign and creative complete

DAY 60

Website & campaign Launch

REAL ESTATE INVESTOR LEAD GENERATION, DONE FOR YOU

InstantREI runs on Imaginuity’s deep experience in real estate investor marketing — generating motivated seller leads, running the system that keeps them engaged, and reporting daily so you know exactly what every dollar produces.

FREE Consultation

FREQUENTLY ASKED QUESTIONS

How do I get motivated seller leads through InstantREI?

Every property in your buy box gets scored by Propensity360 first. High-scoring properties get reached through your own branded channels, SEO, PPC, and Ai Mail, and supplemented with exclusive leads from SellMyHouse.co, all tracked daily through AdScience.

How do real estate investor leads from InstantREI differ from a pay-per-lead vendor?

Pay-per-lead vendors sell the same list to multiple buyers, so you’re competing with another investor for the identical outreach, often for a seller who was never actually likely to sell. InstantREI leads are scored by Propensity360 before you ever reach out, generated under your own brand or delivered exclusively through SellMyHouse.co within your designated market. Never resold. Never shared.

What is Propensity360?

A multi-signal scoring model that assigns every property a composite score representing its likelihood of becoming a successful flip.

Is SellMyHouse.co available on its own, or do I need InstantREI first?

SellMyHouse.co is an add-on for InstantREI customers who want additional lead volume without building out a separate brand. Leads flow into the same inbox as your InstantREI campaigns — source, cost, and channel labeled on every one — with the option to market under the SellMyHouse.co brand in place of, or alongside, your own.

What's the difference between cost per lead and cost per acquired contract?

Cost per lead measures what a phone call or web lead costs. Cost per acquired contract measures what a signed deal costs: the number that actually reflects what your marketing spend bought.

How often is performance reported?

Daily. Cost per lead, cost per appointment, and cost per contract are available by channel from your dashboard, not in a monthly summary.

I already work with Imaginuity in another capacity. How does InstantREI fit in?

InstantREI runs on the same team and infrastructure as our other investor and franchise marketing work. If you’re already a client elsewhere, talk to your existing contact about how this fits into what you’re running today.