Every property in your buy box gets scored by Propensity360 first. High-scoring properties get reached through your own branded channels, SEO, PPC, and Ai Mail, and supplemented with exclusive leads from SellMyHouse.co, all tracked daily through AdScience.
Target the right homes at the right time.
AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.
Smarter Tools. Better Results.
Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.
See It In Action
Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.
REAL ESTATE INVESTOR LEAD GENERATION, DONE FOR YOU
InstantREI is the lead generation and management platform built to identify houses most likely to flip, run the marketing system that engages them, and deliver daily performance metrics, so you know exactly what every dollar produces.
Explore the Platform
EVERYTHING IT TAKES TO CLOSE A FLIP. ONE PLATFORM.
High-converting websites, fully optimized, and on brand.- High-converting leads, high-propensity seller leads, scored before you spend a dollar.
- Exclusive motivated seller leads, never resold or shared with your competition.
- Fully transparent reporting, with every dollar tracked daily.
- A single system built to learn, trained on real opportunity outcomes from lead to appointment to contract close.
THE INTELLIGENCE LAYER THAT PREDICTS YOUR NEXT FLIP
OUR TRACK RECORD SPEAKS FOR ITSELF
EXPLORE THE PLATFORM
Pylot®
Your Website, Built to Convert
A proprietary, conversion-focused website, built and hosted on Imaginuity’s own platform.
SellMyHouse.co
Exclusive Leads, Layered On Top
A recognized consumer brand routing leads exclusively to InstantREI investors, never resold or shared, in addition to the leads your Pylot-built brand already generates.
AdScience®
Full Transparency, Every Day
Every lead, campaign, and dollar rolled up into one daily view: cost per lead, cost per appointment, cost per contract, by channel, zip code, and source, with no monthly PDF and no logging into a portal per vendor.
SEO for Real Estate Investors & AEO
Organic content built around actual seller-intent search behavior and structured to get cited by AI Overviews, ChatGPT, and other answer engines, not just ranked in search results.
PPC for Real Estate Investors
Google and Bing campaigns aimed at seller-intent keywords, with Propensity360 informing bidding strategy and audience exclusion lists.
Direct Mail for Real Estate Investors
Propensity360-scored direct mail for real estate investors: the right households targeted, tested, and refined as outcomes feed back into the model.
START WITH YOUR BRAND. ADD EXCLUSIVE LEAD FLOW WHEN YOU’RE READY.
DAY ZERO
Onboarding begins
DAY 30
Listings validation across all relevant platforms
DAY 40
Paid Search account configuration complete
DAY 50
Direct Mail campaign and creative complete
DAY 60
Website & campaign Launch
FREQUENTLY ASKED QUESTIONS
How do I get motivated seller leads through InstantREI?
How do real estate investor leads from InstantREI differ from a pay-per-lead vendor?
Pay-per-lead vendors sell the same list to multiple buyers, so you’re competing with another investor for the identical outreach, often for a seller who was never actually likely to sell. InstantREI leads are scored by Propensity360 before you ever reach out, generated under your own brand or delivered exclusively through SellMyHouse.co within your designated market. Never resold. Never shared.
What is Propensity360?
A model trained on 15+ years of data that predicts which houses inside your buy box are most likely to flip.
Is SellMyHouse.co available on its own, or do I need InstantREI first?
SellMyHouse.co is an add-on for InstantREI investors; it isn’t sold on its own. Once your InstantREI brand is up and running, SellMyHouse.co layers in additional exclusive leads through the same inbox, with the source, cost, and channel labeled on every lead.
What's the difference between cost per lead and cost per acquired contract?
Cost per lead measures what a phone call costs. Cost per acquired contract measures what a signed deal costs: the number that actually reflects what your marketing spend bought.
How often is performance reported?
Daily. Cost per lead, cost per appointment, and cost per contract are available by channel from your dashboard, not in a monthly summary.
I already work with Imaginuity in another capacity. How does InstantREI fit in?
InstantREI runs on the same team and infrastructure as our other investor and franchise marketing work. If you’re already a client elsewhere, talk to your existing contact about how this fits into what you’re running today.