Back in 2020, we embarked on a transformative journey with the launch of Pylot®, a modular website platform specifically designed for multi-location businesses. Since then, Pylot has evolved into a robust, dynamic platform that addresses the modern challenges of website management. Our first shopping center website platform, aptly called Centers, primarily served this market for over a decade, and its potential inspired us to reimagine what a nimble website platform could achieve. Today, Pylot offers unparalleled flexibility, scalability, and time-to-market for multi-location businesses looking to grow and adapt in a digital-first marketing environment.
Pylot Launches a New Era in Website Management
Pylot was developed with a modular-based architecture—a system of interchangeable building blocks. This approach empowers our team to design unique pages by simply dragging and dropping modules, saving time and reducing development costs.
Despite its shopping center roots, we didn’t stop there. Pylot’s versatility extends to a wide range of industries, from restaurants and office buildings to chambers of commerce and multi-family housing complexes. Whether you’re launching a new location or managing dozens of inter-connected websites, Pylot simplifies the development process, ensuring consistency while allowing for customization where it counts.
What Sets Pylot Apart?
1. Strategic Guidance and Value-Added Services
At the heart of Pylot’s success is the dedicated support provided by Imaginuity. Unlike competitors who act on client requests without question, our team takes a strategic approach. For instance, if a client asks us to remove a page, we evaluate its impact on traffic and SEO performance. If that page drives significant traffic or ranks for important search terms, we’ll inform the client of the potential downside before proceeding. This consultative approach helps clients make informed decisions, ensuring the long-term success of their site.
2. Best Practices Built In
Every module within Pylot is developed with site speed, SEO, and accessibility compliance in mind. From the ground up, Pylot adheres to industry standards, including WCAG 2.1 Level AA, ensuring each site is fast, accessible, and optimized for search engines. This focus on best practices means you don’t have to choose between creativity and performance—Pylot delivers both.
3. Seamless Scalability
Whether you’re managing 5 locations or 500, Pylot makes website scalability effortless. Pylot’s innovative, one-of-a-kind modular methodology allows for the creation of overall brand look and feel, and core messaging followed by implementation across all locations. The results ensure brand consistency while accommodating location-specific needs.
4. Integration-Ready for Modern Business Needs
Pylot’s integration capabilities extend far beyond website functionality. From Eventbrite for event ticketing to Uberall for local listing updates (e.g., Google, Yelp, OpenTable), Pylot connects seamlessly with third-party platforms. For example, an update to your business hours on your Pylot site automatically propagates across more than 50 directories, ensuring consistency and saving time.
5. A Foundation for a Marketing Ecosystem
A Pylot site is more than just a website—it’s the foundation of an integrated marketing ecosystem. Additional services such as advanced SEO, paid search, paid social, and email marketing can be integrated with your Pylot platform. This holistic approach ensures your digital presence is cohesive, with each element working in tandem to drive results. Imagine a fast, accessible website optimized for search that seamlessly integrates with targeted ad campaigns and email outreach—all managed by our expert team or yours.
Continuous Improvement and Innovation
One of Pylot’s defining strengths is its ability to evolve alongside your business. As your needs change, Pylot adapts. From rebranding efforts to new service lines, Pylot ensures that businesses remain agile without the need for costly rebuilds.
Our approach to innovation is guided by client feedback. Requests for advanced visual elements, interactive features, and improved integrations have driven the platform’s evolution. Whether it’s a new module for enhanced photography or tools for managing seasonal campaigns, we prioritize solutions that benefit our clients across industries.
Delivering Client Success
Our approach ensures every site is optimized for performance and user experience. We balance site aesthetics with speed, compliance, and SEO best practices to create sites that not only look great but also meet unique business challenges.
For example, during the holiday season—a critical time for shopping centers—Pylot’s scheduling tools enable clients to manage complex campaigns effortlessly. Promotions, events, and activity pages can be set up months in advance, tested with future-date previews, and launched automatically, saving time and reducing stress.
For restaurant clients with multiple locations, Pylot sites enable the creation of custom experiences for each location through different menus, events, photos, and maps while keeping a consistent look and feel with the parent brand.
Why Choose Pylot?
Pylot isn’t just a platform—it’s a partnership. With Pylot and Imaginuity, you gain access to:
• Strategic support: Our team makes recommendations and helps you make decisions that enhance your site’s performance.
• Industry-leading practices: Every module is optimized for speed, SEO, and compliance.
• Scalability and flexibility: Launch new sites or adapt existing ones with ease.
• Integrated marketing services: Build a cohesive digital presence with advanced SEO, paid media campaigns, and more.
What truly sets Pylot apart is its commitment to growth. As technology evolves, so does Pylot. Unlike traditional websites that require rebuilding every few years, Pylot grows with your business. Whether it’s through adding new features, rebranding, or integrating AI tools, Pylot ensures your digital presence remains cutting-edge.
