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REAL ESTATE INVESTOR WEBSITES

Built to convert seller traffic into qualified leads.

Pylot® is Imaginuity’s proprietary website and marketing platform — the same modular system behind multi-location brands nationwide, backed by more than 55,000 hours of institutional real estate acquisition experience, the same experience behind SellMyHouse.co.

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WHAT A REAL ESTATE INVESTOR’S WEBSITE ACTUALLY NEEDS TO DO

A real estate investor’s website has one job: turn a visitor into a qualified seller lead. Pylot is built around that:

  • Seller intake forms that qualifies, not just captures: contact name and property address appended with key characteristics — AVM, propensity score, loan-to-value, length of residence, and additional model signals — so your team can prioritize the moment a lead comes in.
  • Mobile-first, fast-loading pages: most seller traffic arrives on a phone from a mailer or an ad, and a slow site loses that lead before it converts.
  • Local SEO and Answer Engine Optimization built around your buy box: structured around the specific markets you invest in, not a generic national template.
  • Tracking built in from day one: every lead tagged by source and channel, feeding directly into AdScience® so your campaigns optimize continuously.

BUILT TO CONVERT

  • LIVE IN 60 DAYS

    Your fully branded and lead-generation-optimized website will go live in 60 days.

  • SEO & AEO-READY AT LAUNCH

    Local search structure and answer-engine-ready content, built in from day one.

  • TRACKING FROM DAY ONE

    Analytics and lead tracking go live at launch, so every visitor and lead is captured from the start.

HOW PYLOT FITS INTO InstantREI®

  • STEP 01

    Pylot

    Builds the site.

  • STEP 02

    Propensity360

    Decides who sees it.

  • STEP 03

    AdScience

    Tracks it through close.

WORK WITH THE LARGEST THIRD-PARTY LEAD GENERATOR IN THE DISCOUNT HOME BUYING BUSINESS.

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