Showing 1–3 of 3 posts
Media
Franchise marketing and franchise development marketing both use the word “franchise,” but they solve completely different problems. Franchise marketing grows customer demand for locations that...
AdScience®
Franchise marketing ROI can’t be measured the way single-location ROI is measured, because activity at the brand level and impact at the location level are...
SEO
National marketing builds awareness of a franchise brand. Local marketing is what turns that awareness into a customer at a specific location, and it comes...
Media
Franchise digital marketing runs on the same channels as any business: SEO, paid search, social, email. What’s different is that every one of them has...
SEO
AI search is changing how buyers find and evaluate brands, and organic traffic alone no longer tells the full story. Zero-click search is accelerating, which...
Media
Most OTF franchisees already know TikTok exists. The real question is whether it belongs in your media budget, and if it does, whether you need...
Media
Most Orangetheory franchisees are already running Meta ads, so the platform is not the problem. The gap between studios filling intro classes and studios burning...
Imaginuity®
The traditional marketing funnel, built on the idea of slowly moving people from awareness to conversion, is collapsing. AI now lets marketers identify who has already converted and...
SEO
Many multi-location brands look strong on paper. Rankings are up, traffic is growing, and reviews are coming in. But those numbers are averages, and averages...
In the News
The 21st Century ROAD to Housing Act bans large institutional investors from buying single-family homes, effective 180 days after enactment, but institutions had already largely...
SEO
SEO advice has never been easier to find. At the same time, it has never been harder to evaluate. Businesses are navigating a growing mix...
Featured
Direct mail marketing is entering a new phase. The opportunity is no longer simply connecting direct mail to digital marketing. That has already happened. QR codes,...
Featured
Franchise marketing often looks organized from the corporate office. Campaigns are live. Dashboards are available. Vendors are active. Tools are in place. But local markets experience...
SEO
Most multi-location brands still explain performance through website traffic, lead volume, and conversion rates. That is no longer enough. Customers increasingly make shortlists before they...
SEO
AI-driven discovery doesn’t “rank” you the way traditional search did. It builds confidence in your brand based on consistency across your entire ecosystem—website, locations, listings,...
AdScience®
Finding off-market properties is not just about getting more motivated seller leads. Most real estate investors and fix-and-flip operators already have access to lead sources...
Technology
Most fix-and-flip operators do not have a lead problem. They have a fit problem. In a market where competition for motivated sellers remains intense and...
Featured
Direct mail marketing still has a role in home services lead generation. The problem is not the channel. The problem is how many home services...
SEO
Most multi-location brands still treat reviews as reputation management. That is too narrow. Reviews shape trust before a prospect ever calls, clicks, or books. They influence...
SEO
Many roofing companies assume their marketing problem is lead volume when the real issue is local market performance. Demand shifts by neighborhood, storm activity, competition,...
Featured
Franchise brands that align their model around longevity can create more durable demand, improve member retention, and reduce reliance on constant acquisition. Those that do...
AdScience®
Many franchise brands generate strong lead volume but struggle to connect marketing activity to actual revenue. Closed-loop marketing bridges that gap by integrating CRM data,...
SEO
Zero-click search is now the majority behavior in Google, meaning homeowners often make decisions before ever visiting your website. AI Overviews, maps, reviews, and social...
AdScience®
When performance reporting is blended across dozens or hundreds of locations, marketing activity can appear productive while real outcomes vary significantly by market. Traffic increases,...
Imaginuity®
Imaginuity has completed a SOC 2® Type II examination and received an independent attestation confirming that our internal controls operated effectively over a defined audit...
AdScience®
The Fix-and-Flip industry is moving from volume to yield. Probability-based targeting will separate winners from everyone else, but it won’t be because someone bought a new...
AdScience®
Imaginuity has launched AiMail, a managed performance direct mail system powered by AdScience® that uses 350+ property- and household-level signals to identify high-probability homes.
AdScience®
When tied to omnichannel attribution (hello, AdScience®), print pieces ignite online conversions and future-proof campaigns against a cookie-less web.
Media
When a multi-location brand put performance marketing to the test, the results spoke for themselves. In a head-to-head benchmark across Texas DMAs, Imaginuity’s data-driven strategy...
Technology
Imaginuity has acquired the assets of Adwerx, strengthening our ability to deliver automated, brand-compliant local advertising for multi-location and franchise brands.
SEO
Google answers in-SERP, stealing traffic; win by securing snippets, panels, and GMB wins, then judge success by impressions and assisted conversions.
SEO
Core Web Vitals—LCP, FID, CLS—now influence rankings; speed servers, slim code, compress media, and fix layout shifts to outrun leaner rivals.
SEO
Win position-zero by enriching GMB, adding schema and formatting bite-size answers—because branding, not clicks, is the new SEO currency.
Pylot®
Shoppers don’t just search anymore—they ask AI assistants, rely on maps, and expect answers everywhere. Traditional CMS tools can’t keep up. Discover why a portfolio-first...
SEO
Shoppers don’t just search—they ask AI assistants and maps for answers. Pylot® helps multi-location and franchise portfolios stay visible by standardizing content, syncing listings, and...
SEO
AI marketing for home services uses predictive modeling, property and behavioral signals, and real-time optimization to find higher-propensity households, personalize outreach, and lower cost per...
SEO
Win visibility without clicks by adding schema, capturing featured snippets, and tracking impressions and rankings over traffic metrics.
AdScience®
Most restaurant marketers are stuck using manual, time-consuming processes to manage fragmented data across POS, loyalty, and paid media systems. A new survey of 200+...
SEO
Google’s new “AI Mode” will surface synthesized answers above links, so SEO must pivot to entity-rich, authoritative content and conversational optimization to stay visible.
Technology
Imaginuity’s modular Pylot® platform lets enterprises spin up location sites fast, maintain brand consistency, and customize blocks without expensive rebuilds.
SEO
Crawling, indexing and fierce keyword competition mean sustainable SEO wins can take months; patience and ongoing optimization pay off.
SEO
With mobile driving 60 % of traffic and Google’s mobile-first indexing, designing for phones first boosts UX, search visibility and conversions.
SEO
Algorithm shifts, AI and competitor moves mean rankings fluctuate daily, making long-term, flexible SEO strategies and ROI expectations essential.
Technology
Incoming state laws like CPRA give users more control over data, requiring brands to tighten consent, deletion workflows and first-party data strategies now.
Brand Experience
Chasing short-term ROAS alone erodes equity; plan media ratios that nurture memory while funding measurable conversions for compounding, sustainable growth.
Brand Experience
In a world of influencers and AI-generated content, strict voice guidelines and governance keep brand messaging coherent across every channel.
Imaginuity®
Chrome will keep third-party cookies (for now), shifting privacy compliance burdens to individual sites while hinting at future opt-in controls.
Brand Experience
AI-driven personalization will turn static sites into adaptive experiences that remember users, recommend content and act like digital concierges.
Imaginuity®
A multi-ethnic AI avatar deployed across 13 JLL malls lifted sessions 500 % and new users 1,000 %, proving virtual spokespeople can drive real traffic.
Imaginuity®
Imaginuity tapped AI veteran Matt Sommer as CTO to accelerate martech innovation, uniting data, product vision and 25 years of tech leadership.
SEO
Algorithm shifts push map packs above ads; accurate, optimized Business Profiles and feed-linked local listings now decide visibility for “near me” intent.
Brand Experience
Shifting from slogan to reality means auditing touchpoints, empowering teams, and tracking CX so the promise is consistently felt, not just said.
Imaginuity®
With budgets squeezed, prioritize integrated channels, reuse content, automate reporting, and focus on revenue metrics to scale impact.
SEO
Generative-AI “answer snapshots” will shrink organic real estate—so authority building, paid-search agility and soon-to-emerge “AI-optimization” are critical.
Imaginuity®
Franchise marketers need one source of truth—unified data, scalable websites and integrated media—to tame decentralized chaos and accelerate sales.
Imaginuity®
Panelists agreed: clear ROI metrics, quick-win pilots and the right partners turn big “DX” buzzwords into customer-centric, revenue-driving reality.
SEO
GA4’s event-based model, cross-platform tracking and ML-powered insights make the July 2023 switch-over non-negotiable for actionable data.
SEO
Organic search is cheap, durable and data-rich; doubling down while competitors cut spend lets you win clicks—and trust—now and later.
Brand Experience
2023 UX shifts to digital wellness, frictionless onboarding, hyper-personal content, playful micro-interactions and voice-first flows for screen-tired users.
Brand Experience
Pair thought leadership, display, social, and SEO to spark awareness and trust, then pass warm audiences to lead-gen tactics for conversion.
SEO
Leverage Auction Insights, Keyword Planner, Trends, and Ads Transparency to uncover rival bids, budget shifts, and missed terms before optimizing.
AdScience®
Unify siloed data into one cleaned repository to gain 360° insight, power consistent experiences, and make sharper, data-driven decisions.
SEO
Blend PPC, SEO, social, SMS, programmatic and affiliates into a data-linked journey so prospects meet the right message and glide toward conversion.
Imaginuity®
Marketers must balance walled gardens’ rich targeting with open-internet reach, using first-party data to future-proof campaigns in a cookie-less world.
SEO
SEO isn’t a magic switch, a one-time project, or just keyword stuffing; it’s an ongoing, multi-factor process that demands content, tech and patience.
Imaginuity®
Expertise is table stakes; real service comes from passionately championing the user’s best interest—even in tiny UX tweaks—to build unseen but lasting loyalty.
Imaginuity®
New venture with HomeVestors will manage $4 M in media, giving 170 + “We Buy Ugly Houses®” franchisees centralized, full-service marketing muscle.
Brand Experience
Precise word choice tames scattered ideas; pick terms that resonate with readers and clarity will cascade through sentences, paragraphs, and edits.
Brand Experience
Great copy lives or dies at sentence level: lead with subject-verb-object, organize thoughts, and ask “what am I trying to do?” before you publish.
Brand Experience
Think in paragraphs, not words; coherent blocks of thought are the true building materials of effective writing.
Brand Experience
Know your audience, tailor relevant multi-format content and keep testing to serve each visitor the most meaningful experience.
Technology
Always-on gadgets can paralyze users with complexity; brands need to audit every touchpoint so “helpful tech” doesn’t become a customer-confusing burden.
Imaginuity®
Strong agency-client bonds need strategic thinking, transparency, tight collaboration, proactive innovation, and relentless results tracking.
Imaginuity®
Breaking web projects into ten-day sprints, led by servant-leader Scrum Masters, boosts transparency, adaptability and client satisfaction.
Technology
Nail the strategy, budget for post-launch support, prioritize essential content, separate wants from needs, and accept that a site is never “final.”
SEO
Automated bidding is convenient but generic; layering custom audiences, creative tests and offline data can outperform Google’s one-size-fits-all “best practices.”
Imaginuity®
Turn interrogation into opportunity: prep deeply, tailor your story, ask smart questions, showcase a tight portfolio, and master timely, gracious follow-ups.
Brand Experience
Great ideas follow the scientific method: gather insights, form a hypothesis (creative brief), test, refine and measure.
Imaginuity®
Center every task on client goals, communicate often, exceed expectations, own mistakes swiftly, and celebrate shared wins to lock in loyalty.
Imaginuity®
Scope-creep, calendar chaos, zero authority over resources, late-night sprints and delivering bad news are the PM pain points you must plan for up front.
Imaginuity®
Everyone in an agency should ideate, and great account pros prove it daily by bringing fresh, Lego-style solutions—not just schedules—to the table.
Media
Regular audits surface technical errors, outdated content and algorithm misalignments, safeguarding rankings and conversions long-term.
Brand Experience
Social is no longer optional—continuous, authentic conversation and data-driven engagement are now table stakes for growth.
Media
Maintain a single customer view, keep creative consistent, and let budgets flow to the highest-performing paths in real time.
Technology
Curb collection bloat, encrypt PII, restrict roles, rotate keys, and adopt privacy-first martech to stay compliant and trusted.
AdScience®
From database marketing to AI decisioning, six breakthroughs paved the way for experiment-driven campaigns that prove ROI.
Brand Experience
Design Thinking’s empathize-ideate-prototype loops spark innovation. Imaginuity’s Toyota & Southwest workshop proves the method can cut months into hours.
AdScience®
True integration unifies data, creative, and media against shared KPIs, creating exponential channel lift rather than siloed gains.
Brand Experience
Imaginuity’s four-step loop—Plan, Source, Create, Manage—links goals, audits assets, builds calendars, and tracks KPIs so every piece serves a measurable purpose.
Media
Imaginuity’s AdScience marries the scientific method to advertising, turning campaigns into repeatable experiments that prove ROI.
Imaginuity®
The buy adds web-to-print portals, promo fulfillment, and nationwide distribution, pairing strategy with in-house production speed.
Imaginuity®
Agency chair Charlie Calise earned the Sheila Dolezal Award for decade-long pro-bono AIDS Services of Dallas work, underscoring a culture of giveback.
Imaginuity®
Relentless self-editing is how good drafts become publish-worthy and spare you years of writer’s remorse.
Media
Dispersed data overwhelms teams; insight extraction is hardest. A platform like AdScience® unifies sources to surface and scale the most profitable prospects.
Media
Linear funnels are gone; multitouch attribution across mail, PPC, and SEO is vital. AdScience® links channels to ROI, reviving results beyond old DR tricks.
Imaginuity®
Check culture fit, service depth, tech strength, ROI proof, and stability to secure a partner that scales with your growth goals.
Imaginuity®
Tenure, client retention, and recession performance reveal whether a partner has processes and grit to weather future storms.
Imaginuity®
Right-sized agencies balance bandwidth and focus; mid-tier teams often match complex needs without burying you in bureaucracy.
Technology
Seek shops with CDPs, headless CMS, analytics pipelines, and AI tools; their stack determines scale and future-proofing.
Imaginuity®
Choose partners who prove ROI with transparent reporting, case studies, and shared-risk models, not just polished decks.
Imaginuity®
Bargain bids often explode via change orders; transparent, value-driven agencies that forecast total cost usually save money in the long run.
Imaginuity®
Start by defining goals, budget, and culture fit, then score contenders on expertise, rigor, transparency, and strategic vision.
Brand Experience
Listen, apologize, solve publicly, move sensitive issues offline, log insights, and never feed trolls to preserve brand trust.
Technology
Switching from Kentico Web Forms to the MVC framework delivers faster performance, cleaner code and future-proof support beyond 2022.
Media
Don’t go dark; maintain brand presence through high-reach media so you emerge from crises with market share and momentum intact.
Imaginuity®
A packed session with Toyota, Southwest, AT&T and others showed how design thinking speeds problem-solving—from 30 weeks to 30 minutes.
Media
Trusted influencers add authentic stories, SEO-rich backlinks, and huge reach, amplifying impressions and credibility beyond owned media.
Brand Experience
A human-centered, workshop-driven process that scales to any team size helps uncover real customer needs and sparks game-changing innovation.
Brand Experience
Loyalty is shifting from discounts to immersive, data-powered experiences; emotional engagement, not points, drives repeat choice.
Brand Experience
Map friction points, unite data silos, and personalize content to guide users smoothly from discovery and evaluation all the way to loyalty.
Imaginuity®
From AP Stylebook to Ginger software and writer workshops, five handy tools keep your copy clean and professional.
Media
Gut feelings are out; applying measurement, testing and data-led insights is the only reliable path to campaign success.
Media
Follow seven basics—align with brand, educate/inspire, forge original POV, cite sources, earn organic shares, make content portable, skip the sales pitch.
Media
Neuromarketing findings show ads that blend tension, surprise, and payoff trigger dopamine, locking brands into long-term memory.
Media
Elevate ROAS with tight audiences, responsive creatives, offline-conversion imports, and constant bid tests powered by smart automation.
Brand Experience
Tests without clear purpose collect noise. Define precise goals first, then observe and iterate to transform reactions into actionable UX insight.
Imaginuity®
Imaginuity backs ACS’s Real Men Wear Pink, showing cause marketing that funds research and rallies communities also amplifies purposeful brand visibility.
Imaginuity®
A tongue-in-cheek TEDx blueprint shows how blending dystopia, utopia, data, and humor turns AI fears into bold-future inspiration.
Brand Experience
A well-built app extends loyalty past points, delivering personalized offers, easy reorders, and in-store-level emotion via digital convenience.
SEO
Content marketing hasn’t changed in principle since 2022, but the competitive landscape around it has. AI-generated content now fills every channel, which makes the fundamentals...
AdScience®
Consistent messaging across coordinated channels plus centralized analytics reduces waste and compounds both brand equity and performance results.
Brand Experience
Re-evaluate your messaging hierarchy and brand archetype so the tone shifts from lofty aspirations to empathetic reassurance that fits post-COVID customer needs.
Brand Experience
Imaginuity keeps its promise to “reimagine marketing” by living five core values—Trust, Craftsmanship, Productivity, Innovation and Fulfillment—even while working virtually.
Brand Experience
Moving from vendor to co-owner of outcomes fosters radical transparency, deeper strategy and resilience—crucial in pandemic-driven headwinds.
Brand Experience
COVID-19 accelerated digital transformation, and martech complexity soared. Streamline data, optimize spend, and leverage AdScience® now to stay ahead.
SEO
Google now lifts on-page headings over your crafted tags. Audit live SERPs, tune H1s, and track CTR swings to keep clicks flowing.
Brand Experience
Post-COVID habits demand fresh UX audits and data-led empathy—staying close to evolving needs is how brands roar out of downturns.
Technology
Apple’s opt-in tracking slashes IDFA data; expect smaller audiences, a return to contextual targeting and more compliance headaches—but cleaner consent.
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If you’re looking for a partner that combines insight, technology, and creativity to drive real business transformation, let’s talk. Or if you’re a thinker, a builder, driven by curiosity and personal growth, you might be the next Imaginarian we’re looking for.
