Target the right homes at the right time.
AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.
Smarter Tools. Better Results.
Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.
See It In Action
Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.
Fitness runs on a funnel unlike almost any other industry. A trial class means nothing without a show, and a show means nothing without a membership. Add rising media costs, seasonal surges, and studio-level variance, and generic marketing falls apart fast.
Media costs are climbing while lead quality declines, squeezing every location’s acquisition economics.
National campaigns and location-level media compete for the same audience, and the same budget.
New boutique studios and budget gyms are opening in nearly every market, fighting for the same members.
New Year’s resolutions, summer prep, and back-to-school spikes break underpowered media systems right when you need them most.
Trial, show, and membership-close rates vary dramatically by location, and most fitness marketing agencies manage budgets at the brand level instead of the studio level.
Most gym agencies optimize for clicks and form fills, not the bookings and memberships that actually grow revenue.
We plan, buy, create, and optimize across the full local media mix, in-house, matched to your market, budget, and goals. No vendor stitching. No guesswork.
Hyperlocal, Drive-Time Targeting
Precision targeting inside a tight 1, 2, 3, or 5-mile radius around each location, where your members actually live.
Full-Funnel Media Mix
A full mix of digital and traditional channels, planned and bought by one in-house team, no vendor stitching.
Local SEO for Every Location
Optimized listings, location pages, and maps presence for every studio, so members find the right location in local search instead of a competitor down the street.
Capacity-Aware Optimization
Media tuned to studio capacity, staffing, and show rates, not just lead volume.
Corporate + Local Franchise Alignment
Local media planned to complement national franchise marketing campaigns, never compete with them.
Proprietary AdScience Platform
Real-time data intelligence that unifies performance across every location and channel.
Step 1: Discovery & Account Activation
Discovery call, account activation, campaign setup, full QA.
Step 2: Launch & Daily Monitoring
Campaign launch, daily monitoring, optimizations as needed, asset handoff.
Step 3: Performance Reporting & Optimization
Performance report delivery, ongoing optimization, weekly budget reallocations.
Step 4: Ongoing Partnership
Named account rep, help desk support, quarterly performance reviews, daily account status checks.
Quick Answer:
Yes. We market gyms, boutique studios, and fitness franchises across every format, including HIIT, indoor cycling, yoga, boxing, and CrossFit.
Expanded Answer:
The plan adapts to each concept’s price point, class model, and local competition, with drive-time targeting inside a tight radius around each location. As an approved provider for Orangetheory Fitness and Purpose Brands, we’re already in-market running campaigns for corporate-owned and franchise studios.
Quick Answer:
Fitness marketing runs on a multi-step funnel most industries don’t have: a lead has to become a trial, the trial has to show up, and the show has to convert to a membership.
Expanded Answer:
A form fill or a click means almost nothing on its own—so optimizing to lead volume, the way most agencies do, breaks down fast. Add seasonal surges like New Year’s and summer, plus trial, show, and close rates that vary location by location, and budgets have to be managed per studio instead of at the brand level.
Quick Answer:
Most gyms spend between 2% and 12% of total revenue on marketing, based on a 2023 IHRSA industry survey—though the right number depends on your stage.
Expanded Answer:
Established locations defending membership usually sit at the lower end, around 5–8%, while new or scaling studios building awareness push higher, often 10–20%, with the heaviest spend in the first few months after opening. What moves the needle more than the percentage is where the budget goes and how it’s measured: managed at the studio level and optimized to trial, show, and close rather than clicks.
Quick Answer:
A fitness marketing agency is a marketing partner that plans, buys, and optimizes advertising specifically for gyms, studios, and fitness franchises—and measures success by memberships and bookings, not clicks.
Expanded Answer:
Unlike a general agency, a fitness marketing agency is built around the way fitness actually converts: the trial-to-membership funnel, seasonal demand swings, and performance that varies studio by studio. That focus is why a specialist can lower cost-per-booking, where a generalist optimizes toward lead volume that never shows up.
Quick Answer:
Performance is tracked in real-time dashboards that break down cost-per-lead, cost-per-booking, and conversion by location, campaign, and channel—so every studio is measured on its own numbers, not a brand-wide average.
Expanded Answer:
Because trial, show, and close rates vary studio by studio, brand-level reporting hides the locations that need attention. Each studio gets its own view of spend and results, rolled up to a portfolio level for corporate, so you can see which locations are converting, reallocate budget toward what’s working, and catch an underperforming market before it drains the month. We integrate with most CRM, ad, and analytics platforms already in place, so there’s no need to start over.
Quick Answer:
Yes. We manage local SEO for every franchise location—listings, location pages, and maps optimization—so members find the right studio instead of a competitor down the street.
Expanded Answer:
Each location gets its own optimized presence in local and map search, kept accurate across the platforms members actually use to find a nearby studio. That local visibility works in conjunction with your paid and organic media, so a member searching for a class near them lands on your location, not the boutique gym two blocks away.
Quick Answer:
We integrate with most CRM, ad, and analytics platforms you already have in place, so there’s no need to rip anything out or start over.
Expanded Answer:
Rather than replacing your existing stack, we plug into it and run media, creative, data, and reporting through one in-house team. That means a single point of contact across every channel and location, without the vendor stitching that usually comes from splitting work across multiple agencies.
Quick Answer:
Most new fitness clients are live within four weeks—discovery and setup in weeks 1 and 2, launch in weeks 3 and 4.
Expanded Answer:
Week 1 and 2 cover the discovery call, account activation, campaign setup, and full QA. Weeks 3 and 4 move into launch, daily monitoring, and early optimizations, with a named account rep in place from the start. You’re in market in weeks, not quarters.