Real-time dashboards break down cost-per-lead, cost-per-booking, and conversion by location, campaign, and channel.
Target the right homes at the right time.
AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.
Smarter Tools. Better Results.
Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.
See It In Action
Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.
SOLVING THE CHALLENGES THAT STALL FITNESS & FRANCHISE GROWTH
WHY GYMS AND STUDIOS NEED A HEALTH AND FITNESS MARKETING AGENCY, NOT GENERIC ADS
Fitness runs on a funnel unlike almost any other industry. A trial class means nothing without a show, and a show means nothing without a membership. Add rising media costs, seasonal surges, and studio-level variance, and generic marketing falls apart fast.
RISING ACQUISITION COSTS
Media costs are climbing while lead quality declines, squeezing every location’s acquisition economics.
CORPORATE VS. LOCAL OVERLAP
National campaigns and location-level media compete for the same audience, and the same budget.
INTENSE LOCAL COMPETITION
New boutique studios and budget gyms are opening in nearly every market, fighting for the same members.
SEASONAL SURGES
New Year’s resolutions, summer prep, and back-to-school spikes break underpowered media systems right when you need them most.
STUDIO-LEVEL VARIANCE
Trial, show, and membership-close rates vary dramatically by location, and most agencies manage budgets at the brand level instead of the studio level.
VANITY LEAD VOLUME
Most agencies optimize for clicks and form fills, not the bookings and memberships that actually grow revenue.
YOUR GYM MARKETING AGENCY, BUILT FOR EVERY LOCATION
FITNESS STUDIO MARKETING THAT RUNS ON FULL-FUNNEL DATA
We plan, buy, create, and optimize across the full local media mix, in-house, matched to your market, budget, and goals. No vendor stitching. No guesswork.
Hyperlocal, Drive-Time Targeting
Precision targeting inside a tight 1, 2, 3, or 5-mile radius around each location, where your members actually live.
Full-Funnel Media Mix
Paid search, paid social advertising across Meta and TikTok, advertising on CTV, programmatic display, proximity mail through our in-house direct mailing service, and broadcast, outdoor, and print when the market calls for it, all planned and bought by one team.
Local SEO for Every Location
One of our core local SEO marketing services: optimized listings, location pages, and maps presence for every studio, so members find the right location in local search instead of a competitor down the street. It’s built into a broader performance marketing SEO strategy, not sold as a bolt-on.
Capacity-Aware Optimization
Media tuned to studio capacity, staffing, and show rates, not just lead volume.
Corporate + Local Franchise Alignment
Local media planned to complement national franchise marketing campaigns, never compete with them.
Proprietary AdScience Platform
Real-time data intelligence that unifies performance across every location and channel.
LIVE IN WEEKS, NOT QUARTERS
A PROVEN FRAMEWORK FOR MULTI-LOCATION BRAND GROWTH
Step 1: Discovery & Account Activation
Discovery call, account activation, campaign setup, full QA.
Step 2: Launch & Daily Monitoring
Campaign launch, daily monitoring, optimizations as needed, asset handoff.
Step 3: Performance Reporting & Optimization
Performance report delivery, ongoing optimization, weekly budget reallocations.
Step 4: Ongoing Partnership
Named account rep, help desk support, quarterly performance reviews, daily account status checks.
WHY FRANCHISE AND FITNESS MARKETERS TRUST IMAGINUITY
FREQUENTLY ASKED QUESTIONS
How is performance tracked across multiple studio locations?
Do you handle local SEO for franchise locations?
Yes. We manage listings, location pages, and maps optimization across every location, so members find the right studio instead of a competitor down the street.
What if we already have a marketing vendor or agency in place?
We integrate with most CRM, ad, and analytics platforms already in place, so there’s no need to start over.
How quickly can a new fitness client launch?
Most clients are live within four weeks: discovery and setup in weeks 1 and 2, launch in weeks 3 and 4.
Are you an approved vendor for any specific fitness brands?
Yes. Imaginuity is an approved marketing provider for Orangetheory Fitness and Purpose Brands. Download the case study to see the results.