REAL ESTATE INVESTOR WEBSITES
Built to convert seller traffic into qualified leads.
Pylot® is Imaginuity’s proprietary website and marketing platform — the same modular system behind multi-location brands nationwide, backed by more than 55,000 hours of institutional real estate acquisition experience, the same experience behind SellMyHouse.co.
WHAT A REAL ESTATE INVESTOR’S WEBSITE ACTUALLY NEEDS TO DO
A real estate investor’s website has one job: turn a visitor into a qualified seller lead. Pylot is built around that:
Seller intake forms that qualifies, not just captures: contact name and property address appended with key characteristics — AVM, propensity score, loan-to-value, length of residence, and additional model signals — so your team can prioritize the moment a lead comes in.- Mobile-first, fast-loading pages: most seller traffic arrives on a phone from a mailer or an ad, and a slow site loses that lead before it converts.
- Local SEO and Answer Engine Optimization built around your buy box: structured around the specific markets you invest in, not a generic national template.
- Tracking built in from day one: every lead tagged by source and channel, feeding directly into AdScience® so your campaigns optimize continuously.
BUILT TO CONVERT
LIVE IN 60 DAYS
Your fully branded and lead-generation-optimized website will go live in 60 days.
SEO & AEO-READY AT LAUNCH
Local search structure and answer-engine-ready content, built in from day one.
TRACKING FROM DAY ONE
Analytics and lead tracking go live at launch, so every visitor and lead is captured from the start.
HOW PYLOT FITS INTO InstantREI®
STEP 01
Pylot
Builds the site.
STEP 02
Propensity360
Decides who sees it.
STEP 03
AdScience
Tracks it through close.