Five keys to selecting the right agency: conclusion

When the time comes for you to search for a new digital marketing partner, we hope that you will take advantage of our experience gleaned from almost two decades of being one of the most successful independent agencies in the country. And if you have been following our series “5 Keys to Selecting the Right Digital Agency”, perhaps you learned a thing or two along the way that will be of value to you during the selection process.

We aren’t saying that choosing a new digital marketing partner is always an easy process. After all, it’s a decision that may signal either the success or failure of your organization’s future digital marketing initiatives. But what we are saying is that taking the time and putting forth the effort to follow the process we have outlined will benefit both you and your new agency partner.

Through careful and defined vetting of agency candidates based on the criteria that we have previously discussed, you will certainly be able to narrow the field and find a partner who meets your singular digital marketing needs and is also a great fit for your company and its culture.

It’s important to find an agency partner who understands your business and your goals, is mature enough to have established a track record of success and can grow with you, offers a suite of in-house services that match your needs, and can ultimately deliver on time and on budget. There is absolutely no reason to engage with an agency who does nothing but waste your time, money and energy or causes you a great deal of anxiety and pain.

At the end of the day, your digital marketing efforts are designed to move the needle on your company’s bottom line by communicating with your audiences in the most effective and efficient manner and across every channel of your digital ecosystem.

Here at Imaginuity, we take great pride in developing and implementing data-driven, results-oriented omni-channel marketing programs for our clients. We dive right into their business and work side-by-side with them as an extension of their team. We bring our deepest and best resources—both human and technological—to every aspect of our work.  And we spare no expense or effort to ensure that every client who engages with us can leverage our extensive digital marketing expertise.

We also understand that when you decide to work through the agency selection process, you might not choose Imaginuity and that’s okay. Like we said at the beginning of this series, we love to see our friends, neighbors and business associates complete and enjoy successful projects.

So, good luck in your agency search and hopefully will see you soon for a project kickoff meeting!

About the author:


For over 20 years, Imaginuity has been combining imaginative thinking and innovative technology to create transformative results for our clients, their customers, and our people. Our services and platforms manage complexity to improve marketing outcomes.