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HOW WE HELP

Smarter Marketing Starts Here.

When you know better, you do better. That’s why we bring together human insight, performance data, and AI-powered intelligence to solve your most complex marketing challenges. Whether you need more leads, stronger local engagement, or scalable growth across locations, we connect the strategy, technology, and execution it takes to make it happen.

AI MAIL

Target the right homes at the right time.

AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.

Learn More About AI Mail

WHO WE HELP

Solutions Built for Scale. Expertise Built Around You.

From franchise systems and multi-location brands to enterprise marketers and private equity-backed businesses, we help organizations grow smarter at every stage. Our approach adapts to your structure, goals, and market realities—so you can perform better, everywhere you operate.

Looking for a specific industry?

Explore tailored strategies and solutions built to solve the unique challenges of your industry—and drive performance where it matters most.

B2B | B2C
Marketers

PRODUCTS & PLATFORMS

Technology That Turns Insight Into Action.

Our proprietary platforms—AdScience® and Pylot®—connect data, automation, and optimization to help you market smarter. Whether you’re looking to centralize your marketing or activate insights in real time, our tools are built to scale with you.

Smarter Tools. Better Results.

Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.

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See It In Action

Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.

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ABOUT

Driven by Purpose. Powered by People.

Imaginuity is a performance marketing agency built for what’s next. Our leadership, culture, and values are rooted in one belief: when you know better, you do better. Meet the team, explore careers, and see what makes us different.

Your new career is a single click away.

Join a team where curiosity is encouraged, innovation is rewarded, and growth is built into everything we do.

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OUR WORK

GROW HVAC REVENUE IN EVERY SEASON.

Smarter marketing. Sharper insights. Proven results.

Helping HVAC companies capture urgent service calls, convert more tune-ups into system replacements, and scale across territories without losing local performance.

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HOW WE DO BETTER

SMARTER HVAC MARKETING. POWERED BY ADSCIENCE.

AdScience brings all your marketing and customer data into one place so every campaign gets smarter over time—delivering more qualified leads, more booked appointments, and more sales from the same budget.

Reduced Cost Per Lead

Up to 40% reduction in cost per lead (CPL).

Response Rates

Up to 36% higher response rates with AI Mail.

Lead Volume

Achieve as much as 30% lift in lead volume.

WHAT IS ADSCIENCE?

AdScience is Imaginuity’s AI-powered growth engine for high-performing HVAC companies. It combines Human Intelligence, Data Intelligence, and Artificial Intelligence to help you make faster marketing decisions with clear visibility into what drives calls, booked appointments, replacement quotes, and installed systems. By connecting media, CRM, call data, and revenue outcomes, AdScience turns disconnected activity into a smarter, repeatable growth system.

Gain more leads: Identify households most likely to need service or replacement soon, then improve targeting across paid search, social, and direct mail. Reduce wasted spend and generate more qualified leads.

Convert more leads into customers: See which campaigns produce scheduled jobs and sold replacements — not just clicks. Improve response time, prioritize high-value opportunities, and turn more inquiries into appointments and installs.

Retain clients and increase repeat revenue: Use customer data to drive maintenance agreements, seasonal tune-ups, filter reminders, and warranty follow-ups. Strengthen reviews, referrals, lifetime value, and repeat business.

Reduce Wasted Spend

Increased booked appointments

Increased market presence

Growth in every season

GAIN

MORE SERVICE CALLS. YEAR-ROUND DEMAND.

HVAC service demand is unpredictable. A heat wave, a cold snap, or poor air quality can flood your phones in one market and go quiet in the next. AdScience helps you stay ahead with data-driven targeting and multi-channel campaigns that deliver more high-intent homeowners ready to schedule service today.

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PAID SEARCH THAT CAPTURES URGENT HVAC INTENT

When a homeowner searches “AC repair near me,” “furnace repair tonight,” or “24/7 HVAC,” timing is everything. AdScience helps you own those moments with high-converting Google Ads and Performance Max campaigns that optimize to booked jobs, not clicks.

Explore Paid Search

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AI MAIL AND DIRECT MAIL THAT DELIVER WHEN THE WEATHER HITS

Our variable-print technology and two-day turnaround keep you in the mailbox exactly when your market needs you—before, during, or right after a weather event.

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LOCAL SEO THAT KEEPS YOU RANKING IN EVERY SERVICE AREA

Multi-location HVAC marketers need consistent visibility across all cities they serve. We identify where you can win organically and localize pages, FAQs, and promos (financing, maintenance plans, emergency service) so you stay at the top of local results.

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CONVERT

TURN HVAC LEADS INTO BOOKED JOBS AND SYSTEM REPLACEMENTS.

Getting the call is only half the battle. AdScience shows you which campaigns, promos, and territories are converting so you can prioritize the right leads, fix underperforming markets, and keep techs scheduled.

Smarter Campaign Optimization

AdScience connects paid, mail, website, and CRM/dispatch data into one view so you can see which channels and ZIP codes drive completed service calls and installs.

Adjust spend before cost per job rises
Identify which offers convert
Align media performance with real job and install data

Conversion-Driven Websites Built on Pylot®

When homeowners click, your site needs to build trust, show availability, and make booking easy. Pylot is built for speed, clarity, and conversion—optimized for search and AI results.

Fast, mobile-first pages with “Schedule Service” and “Call Now” CTAs
Built-in forms, chat, and call tracking by location/service area
HVAC-specific content that improves AI search visibility

Local SEO that Turns Searchers into Customers

Visibility matters, but trust wins the job. We help you capture intent at the local level with listings, service-area pages, and review strategies that convert.

Optimized Google Business Profiles
Consistent NAP and listings across platforms
SEO tuned to emergency, seasonal, and service-line searches

RETAIN

TURN EVERY SERVICE CALL INTO LIFETIME HVAC REVENUE.

Most HVAC revenue doesn’t happen on day one. AdScience helps you grow the value of every household through reviews, memberships, and replacement campaigns—turning every truck roll into future revenue.

Retention strategies we deploy for HVAC brands:

Automated review follow-ups that build fresh 5-star Google reviews

Neighborhood mailers and AI Mail retargeting after service calls

Reactivation campaigns for tune-ups, filters, IAQ, and warranty windows

Segmented email/SMS for plan renewals, replacements, and financing offers

Get Started

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GET MORE SERVICE CALLS. BOOK MORE INSTALLS.

THE ONLY AI-POWERED GROWTH SYSTEM BUILT FOR RESIDENTIAL HVAC.

Powered by AdScience — the performance infrastructure that shows what’s driving calls, appointments, and revenue by market — so you win more jobs with less wasted spend.

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