WHAT’S INSIDE THE GUIDE:
Discover the hidden cost of buying shared leads from marketplaces like Angi and Thumbstack.
Understand why your traditional saturation direct mail isn’t working—and how AI Mail powered by AdScience® changes the game.
Learn how disconnected marketing data is killing your ROI.
Get the inside track on how top-performing brands avoid these traps—and what they do instead.
The Imaginuity Approach: A smarter strategy powered by Human Intelligence, Data Insight, and AI Optimization.
WHY IT MATTERS NOW
Lead generation in the home services business is tougher than ever. Costs keep climbing, lead aggregators are eating into your margins, and broad, untargeted campaigns waste time and money.
AdScience changes the game. Our AI-powered performance marketing engine helps franchise and multi-location brands capture more of the right leads at a lower cost—combining Human Intelligence, Data Intelligence, and Artificial Intelligence into one powerful system that learns and improves with every campaign.
Generate exclusive leads (not shared ones)
Lower CPL and more booked appointments
Know what’s working in real time
Increase revenue with AI-driven strategies
WHO THIS PLAYBOOK IS FOR
If you’re a marketing leader or owner in the residential home services space—roofing, HVAC, pest control, landscaping, remodeling, and more—this guide shows you how to get more qualified leads, spend less, and grow faster by avoiding the five biggest lead generation pitfalls.
ROOFING
The roofing industry is competitive, seasonal, and heavily driven by trust.
Many brands overspend chasing unqualified clicks or relying on inconsistent lead aggregators. This playbook shows how top roofers:
- Keep pipelines full year-round
- Build local authority to win more jobs
- Cut waste with precise targeting
If you want steady, high-quality leads beyond storm-driven spikes, this guide is for you.
WINDOWS
Residential window replacement is a high-ticket, high-trust purchase.
Many brands struggle with inconsistent leads and expensive lead marketplaces. This playbook reveals how top window companies:
- Reach homeowners earlier in their search
- Build brand preference before competitors
- Lower cost per lead with targeted campaigns
If you want predictable, scalable growth, this guide is for you.
PEST CONTROL
In pest control, speed and trust win customers.
Broad campaigns waste spend, and aggregators compete on price over quality. This playbook shows how top providers:
- Target the right homes at the right time
- Build recognition so customers call them first
- Increase retention with smarter outreach
If you want a reliable, year-round residential pipeline, this guide is for you.
HVAC
HVAC demand peaks in extreme weather, leaving slow periods hard to fill.
Many brands overspend on ads or fight for the same marketplace leads. This playbook gives you insight into how top competitors:
- Anticipate seasonal demand
- Win more installs and service contracts
- Reduce reliance on third-party leads
If you want sustainable, year-round residential growth, this guide is for you.