ADSCIENCE® MULTI-TOUCH ATTRIBUTION
See What Truly Drives Conversions Across the Entire Journey
Go beyond last-click attribution with a real-time view of how every touchpoint contributes to performance. AdScience Multi-Touch Attribution reveals the full impact of your marketing efforts, helping you invest smarter, optimize faster, and align your team around what actually works.
THE CHALLENGE: BLIND SPOTS IN THE BUYER JOURNEY
Marketers can no longer rely on outdated models like last-click attribution. Without holistic insight into how prospects engage across touchpoints, budgets are misallocated, strategies underperform, and growth stalls.
OVER-SIMPLIFIED ATTRIBUTION MODELS
First- and last-click approaches ignore the majority of the customer journey.
MISALIGNED BUDGET ALLOCATION
Without accurate attribution, resources are funneled to underperforming channels.
SILOED DATA SETS
Isolated platforms create fragmented reporting and missed insights.
UNCERTAIN ROI
Incomplete understanding of what truly drives results leads to guesswork and inefficiency.
THE SOLUTION: ADSCIENCE HOLISTIC ATTRIBUTION FOR CONFIDENT OPTIMIZATION
AdScience brings full-funnel visibility to your marketing ecosystem. Its Multi-Touch Attribution engine analyzes every customer interaction—across platforms, devices, and campaign periods—to deliver actionable insights that reveal where value is created.
CROSS-CHANNEL ATTRIBUTION MODELING
Track and measure customer interactions across search, display, social, email, video, and offline media to understand how each channel contributes to the path to conversion.
WEIGHTED ATTRIBUTION ANALYSIS
Assign proportional value to each touchpoint based on engagement depth, sequence in the journey, and actual influence on conversion—so you know what’s truly driving results.
AI-POWERED INSIGHTS
Leverage machine learning to uncover behavioral patterns, surface anomalies, and highlight the highest-impact touchpoints across channels, audiences, and campaigns.
REAL-TIME PERFORMANCE MONITORING
Access up-to-the-moment attribution data to identify what’s working right now—and adjust spend and strategy in real time for maximum ROI.
CUSTOM ATTRIBUTION MODELS
Choose from standard models like linear, U-shaped, and time-decay—or build a custom attribution framework tailored to your customer journey and KPIs.
KEY ADSCIENCE BENEFITS FOR CMOS & MARKETING DIRECTORS
Know What Works—And Why
Go beyond assumptions and see the true influence of each channel and campaign.
Maximize Marketing ROI
Direct budgets toward tactics proven to move customers through the funnel.
Pinpoint Customer Journeys
Map interactions from awareness to conversion with data you can trust.
Adapt in Real Time
Respond to changes in behavior and performance with always-updated attribution insights.
Align Strategy Across Teams
Unite departments around one version of marketing truth, accelerating smarter decisions.
REAL-WORLD IMPACT: VISUAL INTELLIGENCE THAT MOVES THE NEEDLE
Marketing teams that implement the AdScience Data Visualization experience immediate improvements in clarity, speed, and performance:
30% FASTER DECISION-MAKING WITH REAL-TIME VISUAL DASHBOARDS
40% REDUCTION IN REPORTING TIME BY AUTOMATING MANUAL DATA WORKFLOWS
25% INCREASE IN OPERATIONAL EFFICIENCY THROUGH CENTRALIZED, ACCESSIBLE INSIGHT DELIVERY
HOW ADSCIENCE STANDS OUT
While other platforms offer basic tracking, AdScience goes further—merging real-time analytics, machine learning, and full-funnel transparency into a single attribution engine built for marketing leaders who demand clarity.
AI-Powered Attribution Modeling: Advanced machine learning models analyze every touchpoint in real time—revealing which interactions actually drive results across complex customer journeys.
Cross-Device and Cross-Channel Visibility: Eliminate blind spots with a unified view of how audiences engage across devices, platforms, and channels—online and offline.
Customizable Modeling Tools: Choose or build attribution models that align with your business goals—whether linear, time-decay, position-based, or fully custom.
Automated Insight Delivery: Turn attribution data into action with real-time recommendations that help you optimize spend, targeting, and messaging while campaigns are live.
TURN INSIGHTS INTO IMPACT WITH MULTI-TOUCH ATTRIBUTION
With AdScience Multi-Touch Attribution, you gain the visibility needed to refine strategies, reclaim wasted spend, and drive sustainable growth—because when you know better, you do better.