REAL ESTATE INVESTOR LEAD GENERATION, DONE FOR YOU
InstantREI isn't another vendor. It's the package that replaces them.
One team builds your website on Pylot, scores every home with Propensity360, and runs your AiMail, streaming TV, search and SEO. You get one login to see every lead and every dollar, every day. You take the calls. We handle the rest.
Proof, not promises.
Imaginuity is the #1 third-party lead generator in the discount home buying business. InstantREI runs on the same team, the same data and more than 15 years of real results. Zero leads resold or shared: your leads come from your own brand, in your market.
- Motivated seller leads nationwide
- 1.5M+
- In-home appointments generated
- 600K+
- Executed contracts
- 120K+
- Of real lead, appointment and contract training
- 15+ yrs
Stop juggling multiple vendors
InstantREI isn't another vendor. It replaces them.
Most investors juggle a web vendor, a list vendor, a mail house, an ad agency and a lead seller. InstantREI replaces all of them with one team that builds it, runs it and reports on it for you.
One team. One login.
Your website, built to convert
We build and host a conversion-focused website under your brand, on our own platform.
See a demo site
We score every home first
Our AI model scores 340+ signals on every property in your buy box, trained on 15+ years of real leads, appointments and contracts.
See how it scores
Direct mail that learns
We target, test and refine your mail, and results feed back into the model with every drop.
See the QA reviewSearch and social, managed
We run seller-intent campaigns on Google, Bing and Meta, with bids and pacing tuned for you.
See how it worksFound in search and AI answers
We build content around how sellers really search, made to be cited by AI Overviews and ChatGPT.
Your ad on their TV
We show your ad on the TVs, phones and tablets inside your highest-scoring homes, across premium streaming apps.
See how it works
Every dollar, every day
One daily view of cost per lead, per appointment and per contract, by channel. One login instead of a portal per vendor. You'll see it below.
Our part
- Build and host your website
- Score and pick the right homes
- Run your mail, search and SEO
- Manage budgets and pacing
- Check every order before it goes out
- Report every dollar, every day
Your part
Answer the phone.
Meet the seller.
Sign the contract.
The intelligence layer that predicts your next flip.
Most lists guess. Propensity360 scores. It's a model built for one job: giving every home in your buy box a score for how likely it is to become a successful flip. Then we reach the best ones first.
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Every home in your buy box gets a score from 0 to 1.
LTV: 26%Built in 1928Two bedroomRoof updated in 1995Pre-foreclosureSeptic issuesTax est. value: $195,293
Propensity score.00
340+ signals on every house, like equity, age, condition and life events.
The highest scores get your mail and your ads first. No money wasted on homes that won't sell.
Property signals
- Equity position
- Assessed value vs. market value
- Deferred maintenance
- Tax delinquency
- Vacancy
Owner signals
- Life events like divorce, probate and pre-foreclosure
- Absentee ownership
- Past seller inquiries
Market signals
- Local days-on-market trends
- How many investors are buying nearby
- How fast prices are moving
- Comparable flip margins
It gets smarter with every deal.
Most scoring tools learn from ad clicks and demographics. Propensity360 learns from real outcomes: leads, appointments and signed contracts. As new contracts close, they flow back in and the model retrains. That's a feedback loop no one else can copy, because no one else has 15 years of real results.
Streaming TV (OTT)
Mail it. Stream it.
Your Propensity360 list is so precise that we don't just mail those homes. We put your ad on the TV screens inside them, on the fastest-growing ad channel there is.
A home scores high
123 Olive St. lands on your high-propensity list.
Your postcard arrives
AiMail goes to that mailbox.
Amazon matches the household
When someone in the home signs into Amazon, Amazon connects the home's internet connection to that address.
Your ad plays on their screens
Now your ad can reach the TVs, phones and tablets on that home's network.
Premium streaming, under one roof.
Through Amazon's ad platform, your list reaches viewers across the apps and devices they already use, not just Amazon's own.
Paid search · CRM connector
Imaginuity closes the loop on better leads.
We run seller-intent campaigns on Google, Microsoft and Meta. Every lead carries its exact source, down to the keyword and the click. When your team marks a lead good or bad in your CRM, we send that result back to the ad platforms. They learn to find more leads like your good ones, and fewer like the bad ones.
Down to the click
Every lead is tied to its platform, campaign, keyword and click ID. Nothing is a guess.
Your CRM is the judge
Your team marks leads in your own CRM. Good or bad, that result is the signal.
The ads learn
Google, Microsoft and Meta get the results back and bid toward more good leads.
Mailbox Signal
When your mail lands, your ads respond.
Homeowners who get your postcard often search for you online. So the moment we see your mail delivered, your ad budgets on Google, Microsoft and Meta adjust automatically to meet that demand. One signal, every channel. No one has to lift a finger.
- Direct mailMail drop scheduledYour drop and in-home dates are set.
- TrackingDelivery trackedWe see your mail reach mailboxes.
- SignalSignal sentDelivery triggers your ad pacing instantly.
- PacingBudgets adjustAutomatically, on every channel. No manual step.
One signal, every channel
The moment mail lands is the moment your budgets respond. Not three separate decisions on three separate dashboards.
Automatic, and watched
Budgets adjust on their own, in real time. Our team keeps an eye on every change.
Mail and media, working together
Your postcard starts the conversation. Your ads are there when homeowners go looking.
Order QA review
Example order
- Property typesMatch best practices for your marketPass
- Home value rangeInside the recommended rangePass
- Mailed in the last 90 days156 homes caught and reviewed by our teamFlagged
- Mailed in the last 60 days135 homes caught and reviewed by our teamFlagged
- Known non-targetsKept out of your listPass
- TerritoryEvery ZIP matches your marketPass
Audience by home value
Example review. Figures are for illustration.
Quality assurance
Self-serve. Never unsupervised.
You're in control of your criteria, and you're never on your own. Every order you place runs through our quality assurance process. Our team is watching to make sure your mail follows best practices and reaches the right homes.
Checked before it prints
Every order runs through automatic checks, like homes that were mailed too recently, before it goes to production.
Known non-targets stay out
Properties we know aren't good targets are kept out of your list, even if they fit your filters.
A real team watching
People review every warning, not just software. If something looks off, we catch it and fix it with you.
Demo site
Your website, built to convert.
55,000+ hours of real estate acquisition experience, built into our web platform. Every Pylot site is designed to turn a homeowner's visit into a seller lead.
Built for sellers
A clear offer, a short lead form above the fold, and trust points like no fees, no repairs and close on your schedule.
Your brand, not ours
Designed from proven templates, with your name, colors and phone number. Up to 10 pages at launch.
Ready on day one
SEO setup, Google Analytics 4, Search Console, lead tracking and ADA (WCAG 2.1 AA) compliance at launch.
We keep it running
Hosting, security, updates and new features, plus unlimited edits in the CMS and a support helpdesk.
Nearly double the appointment rate, at a lower cost to get there.
How we tested it: We bought leads from the largest lead aggregators in the category and ran them through the same pipeline as InstantREI's own targeting. We tracked every lead from first contact through appointment and contract. Real lead quality, not marketing claims.
Appointment rate
Nearly 2x
InstantREI targeting produced nearly double the appointment rate of the leading aggregators.
Cost per appointment, year over year
Lower cost
Aggregator costs went up. InstantREI's went down, even while delivering more appointments.
Contract rate
5%, both years
Contract rate held steady as appointments grew. The extra appointments were real deals, not filler.
30 to 60% more high-propensity homes. We compared a legacy mailing list with a Propensity360 list in the same market, without double-counting. Propensity360 found 30 to 60% more high-propensity properties that the legacy list missed.
PROPENSITY360: THE INTELLIGENCE LAYER THAT PREDICTS YOUR NEXT FLIP.
Most lists guess. Propensity360 scores. Every home in your buy box gets a score from 0 to 1 for how likely it is to become a successful flip, using 340+ signals like equity, age, condition and life events. The highest scores get your mail and your ads first. No money wasted on homes that won't sell.
Property signals
- Equity position
- Assessed value vs. market value
- Deferred maintenance
- Tax delinquency
- Vacancy
Owner signals
- Life events like divorce, probate and pre-foreclosure
- Absentee ownership
- Past seller inquiries
Market signals
- Local days-on-market trends
- How many investors are buying nearby
- How fast prices are moving
- Comparable flip margins
It gets smarter with every deal.
Most scoring tools learn from ad clicks and demographics. Propensity360 learns from real outcomes: leads, appointments and signed contracts. As new contracts close, they flow back in and the model retrains. That's a feedback loop no one else can copy, because no one else has 15 years of real results.
MAIL IT. STREAM IT. SEARCH IT.
Streaming TV
Your Propensity360 list is precise enough that we don't just mail those homes. Through Amazon's ad platform, we put your ad on the TVs, phones and tablets inside them, across Prime Video, Fire TV, Roku, Netflix, Hulu, Max, Disney and more.
Paid search that closes the loop
Every lead carries its exact source, down to the keyword and the click. When your team marks a lead good or bad in your CRM, we send that result back to Google, Microsoft and Meta so they find more leads like your good ones.
Mailbox Signal
Homeowners who get your postcard often search for you online. The moment we see your mail delivered, your ad budgets on Google, Microsoft and Meta adjust automatically to meet that demand.
One login. Every dollar.
Know what's working, instantly
Leads, cost and cost per lead by channel, compared to the prior period. Pick 7, 30 or 90 days, or any date range.
Every lead, checked and scored
We check the phone and email, match the property, and score how likely each lead is to turn into a deal. Status syncs with your CRM.
Your whole history, one place
Every lead, every dollar in and out, and every mail order. Scroll back a month or a year.
Approve budgets in one click
Your Media Mix Model arrives by email or text. Click Approve and your prepay lands in your wallet. No DocuSign, no printing.
We run your mail, or you can
Order and adjust AiMail yourself in six steps, with list, print and postage costs broken out. Unlimited criteria changes at no extra charge.
Self-serve, never unsupervised
Every order runs through our quality checks, and a real team reviews every warning before it prints.
Every drop, tracked
We email you while your mail is in progress, when it's delivered, and right away if it's running late.
We spot it, you approve it
When a campaign is budget-limited or there's room to grow, you get an alert with a clear recommendation and one click to act.
Questions? Call, chat, text or email the Performance Desk. Smart routing sends you straight to your Performance Marketing Lead, the person who knows your market.
Talk to us
LIVE IN 60 DAYS. WE DO THE WORK.
- Day 0: Onboarding begins
- Day 30: Listings checked on every platform that matters
- Day 40: Paid search set up
- Day 50: Direct mail campaign and creative done
- Day 60: Website and campaigns launch
Less chasing. More closing.
Tell us where you buy and what you're spending today. We'll show you a look at your market and buy box, where your leads could come from, and a 60-day launch plan, with no obligation.