AUTOMATED LOCAL ADVERTISING PLATFORM
Personalized. Automated. Always On.
Adwerx automatically builds and runs brand-compliant ads for every agent, loan officer, location and listing across social media, 10,000+ premium websites, streaming TV and digital out-of-home. Now part of the Imaginuity platform family, alongside Pylot® and AdScience®.
WHAT’S KEEPING YOUR LOCAL TEAMS INVISIBLE?
Your producers and locations win business locally, but most don’t have the time, budget or design skills to advertise consistently. When marketing depends on each person doing it themselves, it happens unevenly, off-brand, or not at all.
To show up first in every market, you need advertising that builds itself from the data you already have and runs without anyone babysitting it.
- Ads That Never Get Made
Busy agents, loan officers and operators rarely have time to design, launch and manage a campaign for every listing or market.
- Off-Brand Local Marketing
When every location builds its own ads, brand standards and regulatory requirements slip.
- Uneven Reach
Top producers advertise while everyone else goes quiet, so your brand looks strong in some markets and absent in others.
- Too Much Work for Corporate
Central marketing teams can’t hand-build campaigns for hundreds or thousands of producers.
THE IMAGINUITY APPROACH TO AUTOMATED LOCAL ADVERTISING
In November 2025, Imaginuity acquired the assets of Adwerx, a digital advertising automation platform used by more than 12,000 professionals across real estate, mortgage and other distributed industries. Adwerx turns your listing feeds, contact lists and brand templates into always-on campaigns for every producer and location, so local teams look like a national brand without lifting a finger.
Paired with Pylot for content governance and AdScience for data and measurement, Adwerx closes the loop from brand standards to local activation to performance.
EXPLORE THE ADWERX PLATFORM
Mix and match automated, brand-compliant campaign types for every producer, listing and location.
AUTOMATED LISTING ADS
Connect your listing feed and every qualifying listing gets a professional, brand-compliant campaign automatically, based on rules you set for price, property type and more.
SPHERE & RETARGETING ADS
Stay top of mind with past clients, referral sources and site visitors by turning contact lists and website traffic into always-on audiences.
BRAND RADIUS & ZIP CODE ADS
Build awareness with homeowners around an office, farm area or target zip codes with hyper-local digital campaigns.
STREAMING TV & DIGITAL OUT-OF-HOME
Put local brands on premium streaming services like Hulu and Roku, and on screens in restaurants, gyms and malls.
ENTERPRISE ADSTORE
Give producers a company-branded, self-service AdStore stocked with pre-approved templates they can personalize and launch in minutes.
COMPLIANCE APPROVAL
Review and approve every producer-created ad before it goes live, with notifications and custom rejection reasons for regulated industries.
WHY DISTRIBUTED BRANDS CHOOSE ADWERX
Personalized
Every ad features the producer’s photo and contact details, so local relationships do the selling.
Automated
Campaigns build themselves from listing feeds, CRMs and contact lists, with no design work.
Always On
A steady stream of messaging at the right frequency keeps every location top of mind.
Brand-Compliant
Templates and approval workflows keep every ad on brand and within regulatory requirements.
WHAT SUCCESS LOOKS LIKE
35%
more listings won by agents using Adwerx Automated Listing Ads
42%
lower agent churn at brokerages that provide the Adwerx automated platform
15%
more production from producers using Adwerx custom audience advertising
Source: Adwerx customer research
REACH YOUR MARKET WHERE IT SPENDS TIME
Social: Facebook and Instagram feeds, where your audiences scroll every day.
Premium Web & Mobile: 10,000+ premium websites and mobile apps.
Streaming TV: Hulu, Roku and channels like ESPN, HGTV and ABC on connected TVs.
Digital Out-of-Home: Screens in restaurants, gyms, malls and city centers.
PLUGS INTO YOUR DATA
Adwerx connects to listing data feeds and integrates with leading CRMs such as Follow Up Boss and Lofty, so campaigns launch from the data your teams already maintain.
Pair it with AdScience to measure what every local campaign contributes to revenue.
LET’S PUT EVERY LOCATION ON THE MAP
Adwerx gives every producer and location professional, brand-compliant advertising that runs on its own. Let’s build an always-on local presence for your entire network.