how do you turn social customers and surfing shoppers into ambassadors for your brand? Find them where they are, engage them consistently, and offer authentic and meaningful content.
A user’s social media habits are constantly in flux. This means that targeting them through the tried and true methods might not always be effective. We work to identify these changing behaviors and execute programs that efficiently increase engagement and improve conversions.
We create ads that not only entice the user to take action, but start a dialogue with the brand. Whether it be canvas ads, videos or lead forms we make sure that the messaging is relevant both to your brand and the user.
Transparency & accountability
With the ambiguity of paid social metrics, transparency and accountability are key. We utilize first party data sources to gain insights into walled garden platforms like Facebook, while also leveraging our in-house ad server to further validate results.
We can segment users based on pages viewed or content seen, then retarget customers with specific messaging. This allows us to deliver a lower cost per acquisition with a message that’s hyper relevant.
Custom audience building
Our paid social team leverages customer insights and demographics from AdScience to build custom audiences for paid social campaigns. This approach allows us to effectively find new customers at scale.