We track scans, visits, conversions, and even offline activity to help you quantify the impact of personalized print in your marketing mix.
AI MAIL
Target the right homes at the right time.
AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.
Smarter Tools. Better Results.
Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.
See It In Action
Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.
WHAT IS VARIABLE PRINTING?
Variable printing allows you to personalize individual print pieces within a single campaign by changing names, images, offers, and messaging based on audience data. It’s a high-impact way to create one-to-one relevance across postcards, direct mail, signage, and more.
BENEFITS OF A HIGH-IMPACT VARIABLE PRINTING STRATEGY
HIGHER ENGAGEMENT & RESPONSE RATES
Personalized print stands out and connects faster with your audience.
SCALABLE ACROSS LOCATIONS
Customize messaging by region, offer, or persona without redoing your entire campaign.
CROSS-CHANNEL INTEGRATION
Align print with digital, email, and SMS to reinforce your message across touchpoints.
ONE-TO-ONE MARKETING AT SCALE
Use CRM data to personalize every piece while maintaining centralized control.
TRACKABLE & MEASURABLE
QR codes, PURLs, and tracking tools tie print campaigns to online engagement and ROI.
OUR VARIABLE PRINTING PROCESS
Our process begins with advanced data segmentation to identify the right message for the right audience at the right time. We then use automated variable printing technology to deliver high-quality, personalized materials that align with your brand and drive measurable engagement across all locations.
Data & Audience Segmentation
We organize your customer or prospect data by key attributes, like location, lifecycle stage, purchase history, to inform content and offers.
Creative Development
Our design and copy teams build modular templates that adapt to different audiences while maintaining brand consistency.
Personalization & Versioning
We use dynamic fields to swap headlines, images, offers, and more, creating truly unique print pieces at scale.
Print Production & Fulfillment
Your personalized print pieces are produced, packaged, and delivered with precision to ensure quality and speed.
Performance Tracking
We apply tracking mechanisms like QR codes and personalized URLs to measure print’s impact on traffic, leads, and sales.
WHY CHOOSE IMAGINUITY FOR VARIABLE PRINTING?
FREQUENTLY ASKED QUESTIONS
How do you measure ROI for variable print campaigns?
Can variable printing be integrated with our digital campaigns?
Absolutely. We connect print with digital channels using QR codes, personalized URLs, and campaign tracking to create seamless customer journeys.
What types of materials can you personalize with variable printing?
We can personalize postcards, letters, flyers, signage, brochures, and more, all tailored by name, offer, region, or behavior.
Is variable printing only useful for direct mail?
No. While direct mail is common, variable printing also applies to event materials, in-store signage, leave-behinds, and more.
How do you ensure data accuracy in the print process?
We use strict data validation, proofing, and automation tools to ensure every printed piece matches the right recipient and content.