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Reach the right households at the right time with precision targeting and measurable performance. Plan in-home weeks around peak buying periods, deliver offers to the most likely buyers, and track results market by market to maximize holiday sales.

Build a Targeted List
Pinpoint the right neighborhoods and deliver your offer straight into the hands of nearby diners most likely to buy gift cards.

Set Your In-Home Weeks
Choose the best delivery windows around high-intent buying periods — like right before Thanksgiving, early December, or the lead-up to New Year’s.

Design, Deliver, & Measure
After each mailing, we track sales response, ROI, and market performance — so you can tweak timing, offers, or segmentation for stronger results.
Restaurants across the country boost gift card sales every holiday season with proven offers that diners can’t resist. By featuring one of these tested promotions in your direct mail, you’ll capture attention, convert more buyers, and increase both gift card and dining revenue.
Early-Bird (in-home mid-Nov)
Kick off holiday sales early with a high-value incentive. Shoppers who purchase $100 in gift cards receive a $20 Bonus Card, redeemable Jan 2–Feb 28 — the perfect way to drive winter traffic when dining demand typically slows.
Cyber Week (in-home late Nov)
Leverage the busiest shopping week of the year with a limited-time, tiered promotion that motivates bigger purchases. Shoppers earn a $10 Bonus Card with $50, $25 with $100, or $60 with $200 in gift card purchases — creating urgency and driving higher average order values during this short sales window.
Last-Minute eGift (Dec 16–20)
Capture procrastinators and last-minute shoppers with the easiest holiday solution. With instant eGift delivery, customers can purchase and send gift cards in seconds — making it simple to wrap up holiday shopping right before the big day.
With pricing that rewards higher volumes starting at 20,000 pieces, you can maximize impact across multiple markets, saturate key areas, and drive more gift card sales—all while lowering your cost per piece.
Prepay to reserve paper & postage. Artwork cutoffs apply.
When you combine the right offer, smart targeting, and precise in-home timing, you get measurable growth that restaurants can count on year after year.
Proven increases in gift card purchases during peak holiday weeks (10.8% YoY in 2024).
On average, eGift cards redeem in ~16.8 days so you see an improved return on your investment.
Bonus card promotions drive incremental visits and higher check averages.
Sources: Paytronix (Holiday & Gift Card Trend Report press releases); Fiserv/First Data Consumer Insights.
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