HOW IT WORKS

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Build a Targeted List

Pinpoint the right neighborhoods and deliver your offer straight into the hands of nearby diners most likely to buy gift cards.

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Set Your In-Home Weeks

Choose the best delivery windows around high-intent buying periods — like right before Thanksgiving, early December, or the lead-up to New Year’s.

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Design, Deliver, & Measure

After each mailing, we track sales response, ROI, and market performance — so you can tweak timing, offers, or segmentation for stronger results.

OUR MOST POPULAR HOLIDAY GIFT CARD OFFERS

Restaurants across the country boost gift card sales every holiday season with proven offers that diners can’t resist. By featuring one of these tested promotions in your direct mail, you’ll capture attention, convert more buyers, and increase both gift card and dining revenue.

Early-Bird (in-home mid-Nov)

Kick off holiday sales early with a high-value incentive. Shoppers who purchase $100 in gift cards receive a $20 Bonus Card, redeemable Jan 2–Feb 28 — the perfect way to drive winter traffic when dining demand typically slows.

Cyber Week (in-home late Nov)

Leverage the busiest shopping week of the year with a limited-time, tiered promotion that motivates bigger purchases. Shoppers earn a $10 Bonus Card with $50, $25 with $100, or $60 with $200 in gift card purchases — creating urgency and driving higher average order values during this short sales window.

Last-Minute eGift (Dec 16–20)

Capture procrastinators and last-minute shoppers with the easiest holiday solution. With instant eGift delivery, customers can purchase and send gift cards in seconds — making it simple to wrap up holiday shopping right before the big day.

PROVEN IMPACT YOU CAN COUNT ON

When you combine the right offer, smart targeting, and precise in-home timing, you get measurable growth that restaurants can count on year after year.

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    STRONGER SALES LIFT

    Proven increases in gift card purchases during peak holiday weeks (10.8% YoY in 2024).

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    FASTER ROI

    On average, eGift cards redeem in ~16.8 days so you see an improved return on your investment.

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    HIGHER REDEMPTION VALUE 80% OF THE TIME

    Bonus card promotions drive incremental visits and higher check averages.

Sources: Paytronix (Holiday & Gift Card Trend Report press releases); Fiserv/First Data Consumer Insights.

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