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HOW WE HELP

Smarter Marketing Starts Here.

When you know better, you do better. That’s why we bring together human insight, performance data, and AI-powered intelligence to solve your most complex marketing challenges. Whether you need more leads, stronger local engagement, or scalable growth across locations, we connect the strategy, technology, and execution it takes to make it happen.

AI MAIL

Target the right homes at the right time.

AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.

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WHO WE HELP

Solutions Built for Scale. Expertise Built Around You.

From franchise systems and multi-location brands to enterprise marketers and private equity-backed businesses, we help organizations grow smarter at every stage. Our approach adapts to your structure, goals, and market realities—so you can perform better, everywhere you operate.

Looking for a specific industry?

Explore tailored strategies and solutions built to solve the unique challenges of your industry—and drive performance where it matters most.

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PRODUCTS & PLATFORMS

Technology That Turns Insight Into Action.

Our proprietary platforms—AdScience® and Pylot®—connect data, automation, and optimization to help you market smarter. Whether you’re looking to centralize your marketing or activate insights in real time, our tools are built to scale with you.

Smarter Tools. Better Results.

Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.

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See It In Action

Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.

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ABOUT

Driven by Purpose. Powered by People.

Imaginuity is a performance marketing agency built for what’s next. Our leadership, culture, and values are rooted in one belief: when you know better, you do better. Meet the team, explore careers, and see what makes us different.

Your new career is a single click away.

Join a team where curiosity is encouraged, innovation is rewarded, and growth is built into everything we do.

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OUR WORK

ENHANCING BRAND ENGAGEMENT AND DIGITAL PERFORMANCE THROUGH INSIGHT-LED STRATEGY

Taco Cabana is a beloved fast-casual Mexican restaurant chain, operating for over 45 years with more than 150 locations across Texas and New Mexico. Known for its handcrafted recipes, freshly made flour tortillas, flame-grilled fajitas, home-made salsas, and signature margaritas, the brand has long held a distinctive place in regional food culture. To evolve with consumer expectations and maintain its competitive edge, Taco Cabana partnered with Imaginuity to deepen brand engagement, improve digital engagement, and build a stronger, foundation for growth.

THE CHALLENGE: EVOLVING WITH A MORE DISCERNING CUSTOMER

Even with strong brand recognition, Taco Cabana faced new challenges that required a recalibrated marketing strategy grounded in consumer understanding and data.

SHIFTING CUSTOMER PREFERENCES:

With new competition emerging in the fast-casual sector, Taco Cabana needed to refine its brand positioning to stay top-of-mind.

DIGITAL ENGAGEMENT LIMITATIONS:

The brand recognized a gap between its in-store experience and its online presence, limiting its ability to connect with a digitally fluent audience.

MENU PROMOTION & RETENTION STRATEGY:

New product offerings needed a more nuanced promotional approach—one that aligned with customer behavior and loyalty drivers.

THE APPROACH: A STRATEGY BUILT ON KNOWING BETTER AND DOING BETTER

In partnership with Taco Cabana, Imaginuity crafted a marketing strategy grounded in analysis, digital intelligence, and proven engagement methodologies.

BRAND REVITALIZATION:

Refined the brand voice and visual storytelling to better reflect Taco Cabana’s culinary authenticity and appeal.

TARGETED DIGITAL CAMPAIGNS:

Designed geo-targeted initiatives that leveraged behavioral insights to engage the right audiences at optimal times.

LOYALTY & ENGAGEMENT INITIATIVES

Created personalized experiences across mobile and web, increasing relevance and encouraging return visits.

Taco cabana logo

IMPLEMENTATION

The strategy was brought to life through coordinated, cross-channel efforts designed to strengthen every phase of the customer journey.

OPTIMIZED MEDIA CAMPAIGNS:

Launched localized digital advertising to reach customers with timely, relevant messaging.

ENHANCED DIGITAL EXPERIENCE

Upgraded mobile and web platforms to streamline online ordering and make the brand’s digital presence more intuitive.

CUSTOMER DATA ACTIVATION

Utilized customer behavior data to inform messaging, menu promotion strategies, and audience segmentation.

CONCLUSION

In today’s competitive restaurant landscape, data-driven insights lead to better performance. Taco Cabana’s transformation was driven by a deeper understanding of its audience, its market, and its potential. With an insight-led strategy, the brand is now positioned to make every customer interaction more meaningful—and every marketing decision more effective.

Through the lens of data and experience, Taco Cabana embraced the opportunity to do better—because knowing better is the first step to sustained success.