AI MAIL
Target the right homes at the right time.
AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.
Smarter Tools. Better Results.
Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.
See It In Action
Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.
STRENGTHENING LEAD QUALITY THROUGH INSIGHT-DRIVEN MEDIA STRATEGY
HomeVestors® of America, Inc.—known nationally as the We Buy Ugly Houses® company—is the leading real estate investing franchisor in the United States. Since 1996, its independently owned and operated franchisees have helped homeowners sell quickly and efficiently outside of the traditional real estate process. As HomeVestors continued to grow in both reach and reputation, the company partnered with Imaginuity to evolve its marketing strategy—focusing on quality of leads over volume to align media performance with business impact.
THE CHALLENGE: ELEVATING LEAD QUALITY IN A COMPETITIVE MARKET
While HomeVestors had a well-established national footprint, evolving market dynamics called for a more sophisticated, data-informed approach to media planning and lead generation.
INCREASED COMPETITION:
As more real estate investors entered the market, standing out required more precise targeting and differentiation.
LEAD QUALITY CONCERNS:
Generating more leads was no longer sufficient—those leads had to be more aligned with business objectives and more likely to convert.
BUDGET EFFICIENCY:
With a complex media mix to manage, HomeVestors sought a strategy that could make every marketing dollar work smarter.
THE APPROACH: DATA-LED STRATEGY ROOTED IN REAL-WORLD INTELLIGENCE
HomeVestors needed a partner who could move beyond surface-level performance metrics and use data to drive smarter decisions. Imaginuity started by auditing existing campaigns, identifying gaps in visibility, and aligning marketing efforts to business outcomes.
The strategy centered on turning fragmented data into actionable insight—shifting data from something measured *after the fact* to something that drives decisions in real time.
PREDICTIVE MODELING:
Used advanced analytics to identify high-intent sellers and guide media spend accordingly.
CHANNEL OPTIMIZATION:
Refined investments across paid search, social media, and display to better align with target behaviors and intent signals.
AUDIENCE SEGMENTATION
Tailored outreach based on geography, engagement history, and behavioral indicators.
CONVERSION INTELLIGENCE
Applied user data to inform on-site improvements that would support more meaningful lead interactions.
PERFORMANCE VISIBILITY
Deployed real-time dashboards to track progress, surface insights, and support iterative optimization.
