WHAT IS ADSCIENCE?

AdScience is Imaginuity’s AI-powered growth engine built for high-performing HVAC companies. It combines Human Intelligence, Data Intelligence, and Artificial Intelligence to help you make faster, more confident marketing decisions — with clear visibility into what’s driving inbound calls, booked service appointments, replacement quotes, and installed systems. By connecting your media, CRM, call data, and revenue outcomes in one unified system, AdScience turns disconnected marketing activity into a smarter, repeatable path to growth.

Gain more leads: AdScience pinpoints which households are most likely to need service now or be nearing replacement, then improves targeting across paid search, social, and direct mail to reach them at the right moment. That means less wasted spend on low-intent traffic and more qualified leads from homeowners who actually convert.

Convert more leads into customers: HVAC success depends on speed, trust, and follow-through. AdScience helps you understand which campaigns generate real scheduled jobs and sold replacements — not just clicks — so you can prioritize the strongest opportunities, improve response time, and optimize messaging that turns inquiries into appointments and appointments into installs.

Retain clients and increase repeat revenue: The best HVAC growth doesn’t stop after the first job. AdScience helps you segment past customers and trigger retention campaigns for maintenance agreements, seasonal tune-ups, filter reminders, and warranty follow-ups. Combined with review and referral outreach, you build a stronger reputation, increase lifetime value, and generate a consistent stream of repeat business and word-of-mouth leads.