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HOW WE HELP

Smarter Marketing Starts Here.

When you know better, you do better. That’s why we bring together human insight, performance data, and AI-powered intelligence to solve your most complex marketing challenges. Whether you need more leads, stronger local engagement, or scalable growth across locations, we connect the strategy, technology, and execution it takes to make it happen.

Target the right homes at the right time.

AI Mail is a data-driven direct mail system that targets the right households, improves performance over time, and delivers measurable results.

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WHO WE HELP

Solutions Built for Scale. Expertise Built Around You.

From franchise systems and multi-location brands to enterprise marketers and private equity-backed businesses, we help organizations grow smarter at every stage. Our approach adapts to your structure, goals, and market realities—so you can perform better, everywhere you operate.

Looking for a specific industry?

Explore tailored strategies and solutions built to solve the unique challenges of your industry—and drive performance where it matters most.

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PRODUCTS & PLATFORMS

Technology That Turns Insight Into Action.

Our proprietary platforms—AdScience® and Pylot®—connect data, automation, and optimization to help you market smarter. Whether you’re looking to centralize your marketing or activate insights in real time, our tools are built to scale with you.

Smarter Tools. Better Results.

Turn marketing data into smarter decisions with AI-powered insights, attribution, and real-time performance activation.

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See It In Action

Easily manage local marketing at scale with centralized control, customizable content, and location-level performance visibility.

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ABOUT

Driven by Purpose. Powered by People.

Imaginuity is a performance marketing agency built for what’s next. Our leadership, culture, and values are rooted in one belief: when you know better, you do better. Meet the team, explore careers, and see what makes us different.

Your new career is a single click away.

Join a team where curiosity is encouraged, innovation is rewarded, and growth is built into everything we do.

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OUR WORK

STRENGTHENING LEAD QUALITY THROUGH INSIGHT-DRIVEN MEDIA STRATEGY

HomeVestors® of America, Inc.—known nationally as the We Buy Ugly Houses® company—is the leading real estate investing franchisor in the United States. Since 1996, its independently owned and operated franchisees have helped homeowners sell quickly and efficiently outside of the traditional real estate process. As HomeVestors continued to grow in both reach and reputation, the company partnered with Imaginuity to evolve its marketing strategy—focusing on quality of leads over volume to align media performance with business impact.

THE CHALLENGE: ELEVATING LEAD QUALITY IN A COMPETITIVE MARKET

While HomeVestors had a well-established national footprint, evolving market dynamics called for a more sophisticated, data-informed approach to media planning and lead generation.

INCREASED COMPETITION:

As more real estate investors entered the market, standing out required more precise targeting and differentiation.

LEAD QUALITY CONCERNS:

Generating more leads was no longer sufficient—those leads had to be more aligned with business objectives and more likely to convert.

BUDGET EFFICIENCY:

With a complex media mix to manage, HomeVestors sought a strategy that could make every marketing dollar work smarter.

THE APPROACH: DATA-LED STRATEGY ROOTED IN REAL-WORLD INTELLIGENCE

HomeVestors needed a partner who could move beyond surface-level performance metrics and use data to drive smarter decisions. Imaginuity started by auditing existing campaigns, identifying gaps in visibility, and aligning marketing efforts to business outcomes.

The strategy centered on turning fragmented data into actionable insight—shifting data from something measured *after the fact* to something that drives decisions in real time.

PREDICTIVE MODELING:

Used advanced analytics to identify high-intent sellers and guide media spend accordingly.

CHANNEL OPTIMIZATION:

Refined investments across paid search, social media, and display to better align with target behaviors and intent signals.

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AUDIENCE SEGMENTATION

Tailored outreach based on geography, engagement history, and behavioral indicators.

CONVERSION INTELLIGENCE

Applied user data to inform on-site improvements that would support more meaningful lead interactions.

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PERFORMANCE VISIBILITY

Deployed real-time dashboards to track progress, surface insights, and support iterative optimization.

CONCLUSION

Imaginuity helped HomeVestors shift from intuition-based media planning to a fully data-led strategy—powered by behavioral insights, predictive analytics, and full-funnel visibility. By aligning national strategy with local performance, we drove not only more leads, but higher-quality leads across every market.

The result: a scalable, measurable media foundation built for long-term growth. This case shows what’s possible when marketing is driven by evidence, not assumptions—and why performance-focused brands choose Imaginuity to lead the way forward.

EXPERIENCE THE POWER OF BETTER THINKING, BETTER TECHNOLOGY AND BETTER INSIGHTS

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STRENGTHENING LEAD QUALITY THROUGH INSIGHT-DRIVEN MEDIA STRATEGY

THE CHALLENGE: ELEVATING LEAD QUALITY IN A COMPETITIVE MARKET

INCREASED COMPETITION:

LEAD QUALITY CONCERNS:

BUDGET EFFICIENCY:

THE APPROACH: DATA-LED STRATEGY ROOTED IN REAL-WORLD INTELLIGENCE

PREDICTIVE MODELING:

CHANNEL OPTIMIZATION:

AUDIENCE SEGMENTATION

CONVERSION INTELLIGENCE

PERFORMANCE VISIBILITY

CONCLUSION

EXPERIENCE THE POWER OF BETTER THINKING, BETTER TECHNOLOGY AND BETTER INSIGHTS