INSIDE THE CASE STUDY:

As a long-standing performance marketing partner in the multi-location and franchising space, Imaginuity has always looked for ways to maximize the impact of our client’s media investments. To validate our performance across different market conditions, we participated in a competitive benchmark test covering multiple Texas DMA’s for one of our multi-location clients.

THE GOAL: Prove that our advanced optimization model could drive measurable ROI even where competition and costs were highest. This case study demonstrates:

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    Our advanced optimization strategies

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    How we activate your first-party data

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    The ways we push the limits via creative testing approaches

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    How we take audience targeting to a whole new level

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HOW IMAGINUITY CAN HELP

We believe that when you know better, you do better. That’s why we connect Human Intelligence, Data Intelligence, and Artificial Intelligence to make marketing perform better for multi-location and franchise brands. 

Powered by AdScience®, our proprietary Customer Data & Activation Platform, Imaginuity helps companies understand and activate their data, optimize their marketing, and achieve measurable growth.

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