Imaginuity Secures SOC 2 Type II Certification to Meet Rising Enterprise Standards

Published: March 3, 2026 | 5 minutes

Summary

Imaginuity has completed a SOC 2® Type II examination and received an independent attestation confirming that our internal controls operated effectively over a defined audit period. 

SOC 2 evaluates how organizations protect customer data across security, availability, processing integrity, confidentiality, and privacy. In other words, it verifies that the systems behind the work are built to safeguard sensitive information the right way, consistently, and at scale. 

For multi-location and franchise brands, this isn’t just a certification. It strengthens vendor qualification, supports enterprise procurement requirements, and reinforces trust at the corporate level. 

  Why It Matters

headshot of Imaginuity Director of Marketing Justine Poffel

As Director of Sales & Marketing at Imaginuity, Justine leads the growth and visibility of the Imaginuity brand. Her focus is on driving awareness, engagement, and demand through performance-focused strategy and smart execution.

A higher standard for data protection 

Data security is no longer optional for performance marketing partners. Enterprise brands require verified controls before trusting vendors with customer and campaign data. Completing a SOC 2 Type II examination demonstrates that Imaginuity’s security, availability, confidentiality, and privacy controls are not only documented but independently tested and proven effective over time. 

Read the full press release for more info.

Press Release 

DALLAS, Texas (March, 2026) — Imaginuity, a Dallas-based performance marketing company serving multi-location and franchise brands, announced today it has completed a SOC 2 Type II examination and received an independent attestation report covering the operating effectiveness of its controls over a defined audit period. 

SOC 2 is an attestation framework developed by the American Institute of Certified Public Accountants (AICPA) for service organizations that store, process, or transmit customer data. A SOC 2 report addresses controls relevant to the AICPA Trust Services Criteria categories: Security, Availability, Processing Integrity, Confidentiality, and Privacy.  

“More than ever, we are seeing that customers, prospects, and enterprise partners require this certification before they’ll trust a vendor with their data or their business,” said Matt Sommer, Chief Technology Officer at Imaginuity. “Earning it strengthens our competitive position, opens doors to relationships that simply weren’t available to us before, and shows both current and prospective customers that we take the protection of their data seriously.” 

For additional information on SOC 2® and the Trust Services Criteria, visit the AICPA’s SOC 2 overview page.  

About Imaginuity      

Imaginuity is a Dallas-based performance marketing company that helps multi-location and franchise brands grow revenue through data-driven strategies. By integrating Human Intelligence, Data Intelligence, and Artificial Intelligence, Imaginuity delivers measurable outcomes that generate leads and accelerate enterprise growth. At the core of its approach is AdScience®—a proprietary Customer Data Platform that unifies customer and campaign data into a single source of truth to optimize marketing performance at scale. 

When you know better, you do better. Visit www.imaginuity.com. 

FAQ

What is SOC 2 Type II?

Quick Answer: SOC 2 Type II is an independent attestation that evaluates whether an organization’s data security controls are operating effectively over a defined audit period. 

Expanded Answer: Developed by the AICPA, SOC 2 focuses on five Trust Services Criteria: Security, Availability, Processing Integrity, Confidentiality, and Privacy. A Type II report specifically assesses not only the design of controls but also how effectively they function over time. 

Why does SOC 2® matter for marketing partners?

Quick Answer: Marketing partners often handle sensitive performance and customer data, making verified controls critical. 

Expanded Answer: Enterprise brands increasingly require vendors to demonstrate independently audited security practices before engagement. SOC 2 provides documented evidence that appropriate safeguards are in place and functioning properly. 

Who benefits from Imaginuity’s SOC 2 certification?

Quick Answer: Current clients, prospective enterprise partners, and franchise brands benefit from increased data protection assurance. 

Expanded Answer: SOC 2 strengthens trust by validating that Imaginuity’s systems and processes meet rigorous standards for protecting campaign and customer data across its performance marketing operations. 

Does SOC 2 certification improve competitive positioning?

Quick Answer: Yes. It enables participation in enterprise opportunities that require formal compliance validation. 

Expanded Answer: As noted by Imaginuity’s CTO, the certification opens doors to relationships that previously required documented attestation, strengthening the company’s ability to compete for larger and more complex engagements. 

Have questions about our data security standards or enterprise compliance practices? Contact our team to learn more about how Imaginuity protects client data while delivering measurable performance outcomes.

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