Imaginuity Interactive: A leading digital services agency

With Imaginuity Interactive, your digital marketing initiatives do more than look amazing. They function seamlessly, send the right brand messages to all your audiences and deliver measurable results.

What's your Digital Balance? It's the right combination of Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting for your unique business, market conditions and goals.

Imaginuity Interactive delivers focused strategy, fearless creativity and flawless technological execution. It's how a Dallas-based digital marketing company became a leading independent interactive agency, that is nationally recognized for creative excellence.

That’s Digital Balance. And it’s your formula for success.

Apr 13, 5:35 pm

Mobile development: Utopia is not here yet

By KEN KOO, President

Write it once and deploy on many platforms. As an innovative digital agency, we get this request often from clients. This is the ultimate goal of mobile application development. Clients want to hire an agency to develop one mobile application that runs natively and can be deployed to Apple iTunes, Blackberry AppWorld and the Google Play store (previously Android Marketplace).

Adding to the confusion: Shifting industry standards on what mobile compatibility really means. Buzzwords and application framework providers toss around an alphabet soup of technologies: HTML5, jQuery, Sencha, Appcelerator, Mono, PhoneGap. (I’m sure there are plenty more where those came from.)

In the real world, this is how we define mobile project categories at Imaginuity. We hope this overview provides some clarity for our shared understanding.
Mobile-compatible website
If planned well at the onset, most websites can be viewed and be at least somewhat functional across most platforms. This means the desktop br ...
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