Imaginuity Interactive: A leading digital services agency

With Imaginuity Interactive, your digital marketing initiatives do more than look amazing. They function seamlessly, send the right brand messages to all your audiences and deliver measurable results.

What's your Digital Balance? It's the right combination of Digital Strategy, Creative, Web Development, Social Media Marketing, Mobile Marketing, Search Engine Optimization & Marketing, and Analytics & Reporting for your unique business, market conditions and goals.

Imaginuity Interactive delivers focused strategy, fearless creativity and flawless technological execution. It's how a Dallas-based digital marketing company became a leading independent interactive agency, that is nationally recognized for creative excellence.

That’s Digital Balance. And it’s your formula for success.

Jan 19, 9:45 am

Behind the (fashion) scenes, online

BY SHAY WILBURN, Account Coordinator

Fashion Week is coming up, and I can't wait. I live for the national campaign ads from luxury designers such as Burberry, Gucci and Calvin Klein featured in the pages of Vogue, WWD and W magazine. Fashionistas like myself appreciate the chic and intricate details put into the model's pose, smoky eyes and slightly messy hair. But the most important aspect is the showcasing of the product itself, and more and more that is being delivered online.

When choosing the centerpiece for a marketing campaign, design houses spend months determining what one piece sums up the story and influence behind an entire collection. I can’t imagine it's an easy process, nor do I always think the final selection makes sense to audiences.

Sure, the Tod’s bag that Anne Hathaway is sprawled out on top of a car with is gorgeous, but quilted bags can’t be the only style in the collection, can it? The same questions cross the mind of every fashionista when a traditional ad campaign comes out:

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