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Strategy / Creative / Technology

UmbrellaBank.com Stays Ahead of the Market

Online bank UmbrellaBank.com needed flexible website that could be easily updated, to stay competitive with rapidly changing CD rates.

The online bank UmbrellaBank.com hired Imaginuity to create a flexible, visually compelling site that could be updated easily, to stay competitive with rapidly changing CD rates.

We built animated comparison charts and graphs that dynamically change with the updated rates, and allows the bank to add competitors to the bar chart instantly, so consumers can get near-time visualizations of the competitive rates the bank offers.

A robust Knowledge Center helps customers understand what better interest rates add up to, and provides tips to educate consumers.

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