Strategy / Creative / Technology
Calgary Builds Excitement Around Its New City Jewel
The City of Calgary asked Imaginuity to help it create a website reflecting the innovative spirit of its new skyscraper designed by Foster + Partners.
The City of Calgary wanted to promote its skyscraper to its citizens in hopes of building excitement around the new jewel of the city. The City engaged Imaginuity to design and develop a website to reflect the innovative spirit of the structure designed by acclaimed architects Foster + Partners.
Working with the building’s theme of Transparency we created an experience, using animation, that virtually carried the user through the glass facade of the structure. Content presented on semi-opaque overlapping plates added to this sense of transparency.