Strategy / Creative / Technology
Building Excitement for Swimming, and SwimmingPool.com
Imaginuity created a website and strategy around building consumer awareness and excitement about swimming pools.
National pool supplies and equipment wholesaler PoolCorp has a vested interest in the end consumers who purchase products from its clients. Instead of building a site touting its B2B services, we had a more inviting idea for the website of the largest distributor of swimming pool supplies in the USA.
Imaginuity built a website featuring rippling imagery and inspirational copy to engage consumers on the benefits of having a swimming pool. A fashion-forward design was created to appeal to the soccer mom target demographic, with interactive content to give her the tools she needs to find a local professional to break ground.