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Strategy / Creative / Technology

Inviting Loft Residents to Live Authentic

Imaginuity and South Side on Lamar work together to bring new residents to its historic location in the Cedars neighborhood of downtown Dallas.

To attract tenants to downtown Dallas, the historic South Side on Lamar needed to draw attention away from the new modern condominiums being built. They also wanted to give potential renters a tool which would allow them to view all currently available units.

Imaginuity created a Live Authentic brand platform that markets SouthSide as a timeless destination and not the cookie-cutter, nondescript units Southside is competing against. We also created a widget which lets users re-skin the website based on personality questions, along with a real-time find-a-unit floorplan tool.