Strategy / Creative / Technology
A Brand New Brand for Orange, TX
The City of Orange, TX hired Imaginuity for creative and marketing strategies to rebrand the city’s identity.
We helped identify the City of Orange, TX, as a prime tourist destination based on its charm and culture, and we cross-marketed the city with several of its well-known attractions. In addition, we created a new identity system that provided a new tagline and logos that were used across several city entities including the police, fire department, public works and city hall.