Strategy / Creative / Technology
Medical Center Challenges Imaginuity with an Expedited Launch
We partnered with Good Shepherd Health System to meet the firm deadline set for the public launch of its new healthcare network.
The largest non-profit healthcare provider in East Texas, Good Shepherd Health System (GSHS) was perfecting its new multi-specialty network of physicians and providers: Good Shepherd Medical Associates. A firm deadline for public launch already set, Imaginuity partnered with GSHS and created an expedited project plan.
Working closely with the client’s marketing and technology staffs, we captured the brand story of the new network, shot new photography, designed a new branded experience, and architected the website to deliver rich content when users searched for a healthcare provider.
This first phase of relaunching the GSHS digital experience was a success. Future phases include comprehensive new website for the health system that encompasses several locations and specialties, and planning for mobile and social media.