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Strategy / Creative / Technology

A Content-Rich Site for Doctors and Patients

With one site serving both B2B and B2C audiences in healthcare, it’s all about relationships.

The Genesis Accountable Physician Network site has two distinct audiences, bringing together North Texas’s largest network of independent physicians with patients and consumers searching for a healthcare provider.

With one site that serves both B2B and B2C audiences, it was all about building relationships, and messaging clarity was crucial. Teaming with the client, Imaginuity built a site that tells the story of the network AND delivers vital consumer information. The site cross connects with our B2B site for Genesis Physicians Group, to provide both independent practices and patients with the ability to take advantage of the site’s tools. The responsive website was built in Kentico.

The Genesis Accountable Physician Network site earned a Silver W3 Award and two Silver Davey Awards in the Best Healthcare and/or Best Physician Website categories.