Strategy / Creative / Technology
Entrust Clarifies Its Message
The global identity security provider needed a website to clearly and concisely communicate a variety of messages, reflecting the complexity of the solutions it provides.
Global identity solutions provider Entrust needed its digital experience to reflect consumer-level SSL certificate products and also enterprise level B2B solutions offerings, along with its core competencies. Because of the complexity of its products and services, Entrust also needed to emphasize its differentiators and varying pricing structures in a clear and concise manner.
Imaginuity created a campaign with the slogan “Let’s Talk,” featuring portraits of customer sales reps to promote the numerous ways their customers can reach out and communicate with Entrust. A website fitted with widgets allows Entrust to spotlight featured products and makes it easier for customers compare products and pricing without confusion.